Canada shines at this year's E3 with major blockbuster titles

LOS ANGELES, June 7, 2011 /CNW/ - Once again, some of the most anticipated games at this year's Electronic Entertainment Expo (E3 Expo) are developed in Canada. Over 10 major titles at this year's show are developed in Canadian studios including major blockbusters such as Assassin's Creed: Revelations, Mass Effect 3, and Prototype (full list below). These games showcase the exceptional talent and expertise of Canadians within the global video game industry.

"The Canadian made games shown at this year's E3 really demonstrate the calibre of talent and innovation here in the Great White North," said Danielle Parr, Executive Director of the Entertainment Software Association of Canada (ESAC).  "Canada remains a powerhouse in the world of game development, punching well above its weight," she added.

According to recently-released research by Secor Consulting for ESAC, over the past 2 years the video game industry in Canada has grown by 11% and now currently employs approximately 16,000 people across the country at nearly 350 companies, making Canada's the third largest video game industry in the world. The industry is projected to grow at 17% over the next two years.

E3 Expo is the preeminent trade show hosted by the Entertainment Software Association (ESA) for the global interactive entertainment industry. The Expo brings together the developers, publishers, buyers, venture capitalists and media moguls of the entertainment software world, and showcases the latest products and trends. This year's Expo takes place from June 7-9 at the Los Angeles Convention Centre.

The Entertainment Software Association of Canada (ESAC) is the dedicated voice of the dynamic and growing video and computer game industry in Canada. This industry contributes $1.7 billion to the Canadian economy each year. Association members include the nation's leading interactive entertainment software developers and publishers including Electronic Arts, Ubisoft, Activision Blizzard, Microsoft Canada, Nintendo of Canada, Sony Computer Entertainment, Disney Interactive Studios, THQ, Take Two interactive, Ludia and Warner Brothers Interactive Entertainment, as well as distributors Solutions to Go and Team One Marketing.

New made-in-Canada games from ESAC-member companies showcased at E3 2011:

  • Assassin's Creed: Revelations (Ubisoft)
  • Far Cry 3 (Ubisoft)
  • FIFA Soccer 12 (EA Sports)
  • Hole In The Wall (Ludia / Microsoft)
  • Just Dance: Kinect (Ubisoft)
  • Mass Effect 3 (Bioware / Electronic Arts)
  • Need For Speed: The Run (Electronic Arts)
  • NHL 12 (Electronic Arts)
  • Prototype 2 (Radical Entertainment / Activision)
  • Spider-Man: Edge of Time (Beenox / Activision)
  • SSX (Electronic Arts)
  • The Darkness 2 (Digital Extremes / 2K Games (Take-Two Interactive))
  • War Hammer 40,000: Space Marine  (THQ)
  • X-Men: Destiny (Silicon Knights / Activision)
  • Your Shape Fitness (Ubisoft)

SOURCE Entertainment Software Association of Canada

For further information:

visit or contact:
Julien Lavoie, ESAC Public Relations 
416-620-7171 ext. 248 or

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