Canada Post Hosts 'LIFT,' 5th Annual Direct Summit for Retailers

    Unique Conference Dedicated to Direct Retailing in Canada

    TORONTO, March 7 /CNW/ -- Canada Post announced today the conference
dates for the Direct Summit, a conference dedicated to the advancement of the
Multi-Channel Retail Industry in Canada.  Summit delegates will meet April
21-23 at the Pantages Hotel and Spa in Toronto.
    "The main theme for this year's conference centers on the customer
experience and increasing the lift in consumer response through direct
marketing," said Laurene Cihosky, SVP of Direct Marketing for Canada Post.
"Retailers at the Summit have a tremendous opportunity to network and talk
about what works."
    The Direct Summit will include speakers from Google Inc., LL Bean, JC
Williams Group and Future Shop, winner of the Retail Council of Canada's 2007
Multi-Channel Retailer of the Year award. More than 130 retailers attended the
Summit last year.
    The keynote speaker is Jeanne Bliss, managing partner at CustomerBliss
and author of Chief Customer Officer; Getting Past Lip Service to Passionate
Action.  For 25 years, Jeanne Bliss reported to the Presidents of direct
retailer Lands' End, Allstate, Mazda, Microsoft and Coldwell Banker
Corporation as their Chief Customer Officer. Bliss is considered a leader in
changing the culture and DNA of companies and making them more effective.
    The Direct Summit is unique because of the peer-to-peer interaction.
Senior delegates will learn strategies their peers are employing to capitalize
on Canada's strong dollar, and identify co-marketing partnerships to attract
and convert new market segments.  Add to that, a "Catalogue Critique Clinic"
which will provide expert advice from executives at St. Joseph Content/Pi
Media, who will review a number of current North American catalogues,
identifying what works in each and what can be improved.
    According to eMarketer, the Canadian direct retail industry will have
increased by 45 percent by the end of 2007.  Senior Analyst, Jeffrey Grau,
will present eMarketer's new forecast about online retail sales in Canada and
will discuss which factors will drive market growth in 2008 and beyond. Jeff
will also draw from a rich set of survey data from eMarketer's latest report
on Canada's growing "etailing" industry and U.S. multi-channel retailing
trends to present lessons for Canadian online retail marketers.
    The Direct Summit is open to all retailers who have a direct retail
business or interest in Canada. The conference will also benefit those
retailers interested in building a multi-channel retail strategy and those
forging a strong first step into the Canadian retail marketplace.
    Media outlets interested in attending the Direct Summit or interviewing
speakers are invited to contact Evan Howell at 919 277 1183 / for more information.
    Quick facts:
    Canada Post's Direct Summit (the Conference for Cataloguers & Multi-
Channel Retailers)
    Registration is $200 for Retailers
    April 21 - 23, 2008
    Pantages Hotel & Spa
    200 Victoria Street
    Toronto, ON
    M5B 1V8
    Toronto, Ontario, Canada

For further information:

For further information: Evan Howell, +1-919-277-1183,, for Canada Post; Web Site:

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