'Canada Olympic House' Set for Vancouver in 2010

    The Downtown Bay Flagship Store Selected as Host Venue

    TORONTO, May 7 /CNW/ - Canada Olympic House, the Canadian Olympic Team's
"home away from home" at each Olympic Games, will be located in downtown
Vancouver during the 2010 Olympic Winter Games. The Canadian Olympic Committee
(COC) announced today the hospitality centre's location: the sixth floor of
the Hudson's Bay Company's Bay Vancouver flagship store on West Georgia
    "We are extremely proud of our Olympic partnership and are delighted to
provide a unique and exciting venue in Vancouver for the 2010 edition of
Canada Olympic House," said Jeff Sherman, president and chief executive
officer of Hudson's Bay Company. "The area we have created for the Canadian
Olympic Team, in our newly renovated downtown store, will provide an easily
accessible retreat for our Olympic athletes, their families and team sponsors,
within close walking distance of the downtown Vancouver competition venues."
    While providing a physical location for the delivery of the Canadian
Olympic Team's hospitality services, the Family and Friends Service Centre and
special events, Canada Olympic House is also a relaxing and friendly meeting
place for Canadian Olympic athletes, their family, friends, coaches, support
staff, sponsors, government partners and special guests. Canada Olympic House
also stages programs such as the Family and Friends Program, hosts athlete
medal receptions and provides a multimedia centre/internet lounge and TV
lounge in order to watch all the Olympic action with other enthusiastic fans
and supporters.
    "We look forward to working with our partners in Vancouver in creating a
winning atmosphere for our Canadian team in 2010," said Chris Rudge, CEO,
Canadian Olympic Committee. "We have every confidence that they will provide
excellent service and support as we Paint the Town Red in celebration."
    Canada Olympic House is scheduled to be open every day during the Games
from 10 a.m. to 11 p.m. (subject to change). Access to this private facility
will require pre-games registration and accreditation by the COC and is not
open to the general public. Media wishing to visit Canada Olympic House should
coordinate requests with the COC.
    Plans for an additional Canada Olympic House in Whistler will be
announced at a later date.

    About the Canadian Olympic Committee

    The Canadian Olympic Committee is a national, private, not-for-profit
organization committed to sport excellence. It is responsible for all aspects
of Canada's involvement in the Olympic movement, including Canada's
participation in the Olympic and Pan American Games and a wide variety of
programs that promote the Olympic Movement in Canada through cultural and
educational means. For more information, see the COC website: www.olympic.ca.

    About Hudson's Bay Company

    Hudson's Bay Company, the Canadian retail entity of Hudson's Bay Trading
Company (HBTC), is Canada's largest diversified general merchandise retailer.
Founded in 1670, Hudson's Bay Company operates the Bay, a major department
store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and
bath specialty store, and value-priced Fields stores. With more than 600
retail outlets and nearly 60,000 associates in Canada, Hudson's Bay Company
banners provide Canadians with stylish, quality merchandise at great value and
with a dedicated focus on exceeding customer expectations.

For further information:

For further information: Steve Keogh, Director, Communications, Canadian
Olympic Committee, Phone: (416) 324-4146, Cell: (416) 806-3949, Email:

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