Leading Outerwear Brand Partners with The North West Company and First
Air to Open Centres June 11
TORONTO, June 10 /CNW/ - Canada Goose, the leading Canadian manufacturer
of down-insulated outerwear for extreme climates, has partnered with two great
Canadian companies - The North West Company, a leading retailer of food,
products and services to rural communities in Canada, and First Air, Canada's
largest northern airline - to establish Canada Goose Resource Centres in
Canada's Arctic, where traditional 'sewers' will access free fabrics and
materials to make their own outerwear, a strong tradition of northern Canada.
The centres will open in Nunavut this week, with a launch event at Northern in
Pond Inlet on June 11 and Northmart in Iqaluit on June 12.
Specifically, the partnership will provide local, traditional sewers with
free fabrics, buttons, zippers, Velcro and supplies to support the established
practice of making jackets and clothing for members of the community. This
partnership originated in May 2007, when two highly skilled sewers from Pond
Inlet, Nunavut, came to Toronto to collaborate with Canada Goose to create a
uniquely Canadian jacket that celebrated the best of Canada.
"Canada Goose counts on the iconic imagery of the Canadian North when we
sell our brand around the world, and this is our way to say thank you," said
Kevin Spreekmeester, Vice President of Marketing for Canada Goose. "Canada
Goose Resource Centres give us the opportunity to recycle high-quality fabrics
and premium materials that have been discontinued. Northern sewers often have
to cobble together odds and ends to create their designs; hopefully, this will
help. Thankfully, we are able to work with tremendous corporate partners like
The North West Company and First Air whose generosity helps make this
initiative come to life."
Jennifer Roncadin, CSR, Community Support and Events Manager of The North
West Company explained, "As proud community members of Pond Inlet and Iqaluit,
The North West Company has seen generations of sewers produce intricate and
detailed projects from scraps of fabric and hide. Our hope is by supporting
this resource centre we can inspire the passing of these skills for
generations to come."
For more information on Canada Goose, visit www.canada-goose.com. For
more information on The North West Company, visit www.northwest.ca. For more
information on First Air, visit www.firstair.ca.
About First Air: Founded in 1946 as Bradley Air Services, First Air is
Canada's largest Arctic airline providing scheduled passenger and cargo
service between 26 northern communities with connections to Edmonton,
Winnipeg, Montreal and Ottawa.
About The North West Company: The North West Company is a leading
retailer of food, everyday products and services to rural communities and
urban neighborhoods in Canada, Alaska, the South Pacific and the Caribbean.
The company operates 225 stores under the trading names Northern, NorthMart,
Giant Tiger, AC Value Center and Cost-U-Less and has annualized sales of Cdn.
About Canada Goose: Canada Goose proudly supports Polar Bears
International as well as a number of charitable organizations and outdoor
ventures that provide even further commitment to Arctic stewardship and the
environment. Canada Goose products have long been used by scientists,
explorers and outdoor enthusiasts. For over 50 years the company has been
committed to producing the best extreme weather outerwear in the world. From
the South Pole research facilities and the Canadian High Arctic to the streets
of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada
Goose products because of its reputation for authenticity, best quality,
functionality and iconic style. Ask Anyone Who Knows(tm).
For further information:
For further information: images and/or interview opportunities, please
contact: Nadia Angeloni, Canada Goose, (416) 780-9850, Ext 285,