Canada connects with Paint Canada Pink Week

    TORONTO, July 27 /CNW/ - The Canadian Breast Cancer Foundation is
launching Paint Canada Pink Week from July 28 through August 3, 2008. A sea of
pink will unite communities across Canada to encourage participation in this
year's Canadian Breast Cancer Foundation CIBC Run for the Cure. Paint Canada
Pink Week activities are led by volunteers across the country to raise
awareness for the 2008 Run.
    "Paint Canada Pink Week is an opportunity for communities across the
country to connect in a creative and positive way to support the breast cancer
cause and encourage friends, families and co-workers to participate on October
5th for the Run" said Alison J. Youngman, National Board Chair. "The
Foundation and many Run sites have teamed up with local businesses
coast-to-coast to make this year's Paint Canada Pink Week even greater with
new events in more locations."
    Paint Canada Pink Week events will take place in communities large and
small across the country. Highlights include Ottawa's Mayor Larry O'Brien
officially declaring Paint Canada Pink Week at a flag raising ceremony on
Monday July 28th. This will be followed by a cake cutting ceremony to
celebrate Ottawa's 15th year of participation in the Run. In British Columbia,
volunteers are raising banners at Run sites and a building will be wrapped in
pink. In Halifax, a bus has been wrapped with images and content featuring the
"Connected" Run 2008 theme. Toronto will see pink as the CN Tower is bathed in
pink lighting all week and TSX will 'Open the Market Pink' on August 1, 2008.
    The annual Canadian Breast Cancer Foundation CIBC Run for the Cure is the
largest single-day fundraising event in Canada dedicated to creating a future
without breast cancer. Last year the Run raised over $27 million to fund
innovative and relevant breast cancer research, education and awareness
programs. This year's Run takes place in 55 communities on Sunday October 5.
Walk, run or give generously. For more information on the Run go to

    As the leading national volunteer-based organization dedicated to
creating a future without breast cancer, the Canadian Breast Cancer Foundation
works collaboratively to fund, support and advocate for relevant and
innovative breast cancer research, meaningful education and awareness
programs, early diagnosis and effective treatment, and a positive quality of
life for those living with breast cancer. Founded in 1986, the Foundation has
regional offices in BC/Yukon, Prairies/NWT, Ontario and the Atlantic provinces
as well as a central office in Toronto. For more information, visit

For further information:

For further information: Kelly Hanley, Coordinator, Marketing and
Communications, Canadian Breast Cancer Foundation,,
1-800-387-9816 x286

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