Camping is all the rage this summer!

    Survey commissioned by Coleman Canada and Canadian Tire indicates that 46
    per cent of Canadians are considering camping trips and "staycations" as
    economical holiday options

    TORONTO, June 24 /CNW/ - Canadians are trading in their pricey boarding
passes and hotel suites for tents, lanterns and sleeping bags this summer. An
Angus Reid survey commissioned by Coleman Canada and Canadian Tire indicates
that 46 per cent of Canadians are considering camping or "staycations" - day
trips close to home - to save money on their summer holiday this year.
    "Eighty-nine per cent of Canadians, almost 9 in 10, have been camping at
least once in their lives - making camping one of Canada's most popular
outdoor activities," says Pat Gray, director of marketing, Coleman Canada.
"When you're strapped for cash but still want to get away, camping trips and
short day-trips are an affordable alternative. It's a great way to enjoy the
beauty of your city or town, explore Canada's natural wilderness and reconnect
with family and friends."

    Vacationing for Less
    After the initial cost of gearing up with the proper equipment, a weekend
camping trip for a family of four can cost less than $500 - including gas,
food and campsite fees. Also, it's important to remember that the cost of
essential camping gear, such as tents and coolers, is an initial investment
and once made, will allow families to enjoy camping and other outdoor
activities for years to come.
    "Over 85 per cent of all Canadians live within a 15-minute drive of a
Canadian Tire store, so it's no surprise that almost half of all Canadians
come to Canadian Tire to outfit their outdoor activities and camping
adventures," says Lisa Gibson, associate VP of media and public relations,
Canadian Tire. "Canadian Tire offers an assortment of affordable, innovative
and comfortable products that meet the needs of all families."

    Get Outside!
    "With 24 per cent of Canadians citing hiking and 22 per cent citing
swimming as their favourite outdoor summer activities, why not get off the
couch and join in the fun - take in a day at the beach or weekend in the
woods," continues Gray.

    To find out more about camping and Coleman products available at Canadian
Tire, please visit

    To view the accompanying Social Media Release, complete with images and
videos, please visit

    Angus Reid Survey Details
    From May 28 to May 29, 2009 Angus Reid Strategies conducted an online
survey among 1,002 randomly selected Canadian adults who are Angus Reid Forum
panelists. The margin of error - which measures sampling variability - is +/-
3.1%, 19 times out of 20. The results have been statistically weighted
according to the most current education, age, gender and region Census data to
ensure a representative sample. Discrepancies in or between totals are due to

    For a complete listing of social media releases available through CNW
Group, please visit our calendar at

For further information:

For further information: Nell Crichton, Cohn & Wolfe,, (416) 924-5700 x4085; Michelle Elmaleh, Cohn &
Wolfe,, (416) 924-5700 x4077

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