Campbell launches Help Hunger Disappear(TM) initiative in partnership
with Food Banks Canada
TORONTO, June 2 /CNW/ - As part of its ongoing commitment to fighting
hunger, Campbell Canada is partnering with Food Banks Canada for a second
consecutive year to launch the Help Hunger Disappear(TM) campaign on National
Hunger Awareness Day, Tuesday, June 2, 2009. Campbell is building high-impact
displays spelling the word "HUNGER" out of thousands of cans of Campbell's(R)
Tomato soup at select locations in Toronto, Ottawa, Montreal and Vancouver.
The "can-struction(R)" will be featured at Metro Hall in Toronto,
Carlingwood Shopping Centre in Ottawa, and at Pacific Center in Vancouver. A
similar "FAIM" display will be constructed in Montreal at Phillips Square. The
public is invited to visit the sites to remove and donate a can as a symbolic
gesture to help raise awareness of hunger in Canada. Monetary donations will
also be accepted on-site.
Over 700,000 adults and children rely on food banks every month in
Canada(*). In these challenging times, even more people are in need of help.
Across the country, over 700 food banks and 3,000 affiliated agencies
distribute food or provide meals for those in need. The goal of the Help
Hunger Disappear(TM) campaign is to draw attention to the issue of hunger in
Canada and to drive donations to local food banks including the Daily Bread
Food Bank, North York Harvest, Moisson Montreal and the Greater Vancouver Food
Bank at a time when inventory levels are seasonally low.
"Campbell is proud to be a sponsor of National Hunger Awareness Day,"
states Jacki Nelson, Spokesperson, Campbell Company of Canada. "With the
current economic situation, many Canadians are struggling to feed themselves
and their families every day. Our support of this day reflects our commitment
to helping Canadians who face hunger."
The launch events are just part of the Help Hunger Disappear(TM) program
and Campbell Canada's efforts to help reduce hunger in Canada. Campbell's goal
is to double last summer's donation to a total donation of 100,000 cans of
Campbell's Tomato soup to Food Banks Canada. This is in addition to the annual
1.5 million pounds of food that Campbell has donated over the last five years
to Food Banks Canada .
At participating grocery stores across Canada from May to July, Canadians
can redeem Help Hunger Disappear(TM) coupons with the purchase of
participating products, and Campbell will donate a can of Campbell's(R) Tomato
soup to Food Banks Canada and provide instant dollar savings for shoppers.
Online, Facebook users can send virtual cans of soup to friends. For
every virtual can sent and accepted, Campbell will donate one real can of soup
to Food Banks Canada (up to 50,000 cans). For more information, please visit
"National Hunger Awareness Day is a day to tell the story of food banks
and the people who use them," explained Katharine Schmidt, Executive Director,
Food Banks Canada. "Campbell's commitment to raising the profile of this
initiative through sponsorship shows their dedication to raising awareness
about the solvable problem of hunger in Canada and we thank them for their
About Food Banks Canada
Food Banks Canada is a national charitable organization representing the
food bank community across Canada. Our members and their respective agencies
serve approximately 85 per cent of people accessing emergency food programs
nationwide. Our mission is to meet the short term need for food and find long
term solution to reduce hunger.
Visit www.foodbankscanada.ca for more information.
About Campbell Company of Canada
Headquartered in Toronto, Ontario, Campbell Company of Canada is
committed to providing Canadians with convenient, tasty and nourishing food
choices. Campbell Company of Canada is a subsidiary of Campbell Soup Company,
based in Camden, New Jersey.
(*)Source: Food Banks Canada, HungerCount 2008.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Donna Battista, High View Communications, (416)
322-5897, ext. 224, firstname.lastname@example.org; Jacki Nelson,
Campbell Company of Canada, (416) 251-1131, ext. 8479,