Campari Acquires Wild Turkey, World's Number 1 Premium Kentucky Bourbon Whiskey

    Group's Largest-Ever Buy Boosts Strong Position in US and International
    Premium Spirits Markets

    MILAN, April 8 /CNW/ -


    - Acquisition of Wild Turkey, the Number 1 Premium Brand of Authentic
      Kentucky Straight Bourbon Whiskey
    - Campari's Largest Acquisition to Date
    - A Unique Opportunity to Enter the Attractive and Growing Bourbon
      Whiskey Category
    - High Quality Brand Franchise With Strong Upside Potential
    - Significantly Strengthens Critical Mass and Portfolio Appeal in Highly
      Profitable US Market
    - Provides Foundation for Establishing Distribution Platform in
      Attractive Australian Market
    - Purchase Price of US$ 575 Million (or EUR 433 Million at Current
      Exchange Rate)



    Gruppo Campari announces it has signed an agreement to acquire Wild
Turkey from Pernod Ricard, marking the largest acquisition in Campari's
history and cementing its position as a leading company in the US and
international premium spirits markets.
    The acquired business includes the Wild Turkey brands, American Honey
liqueur, distillery facilities in Kentucky, USA, and aged liquid and finished
product inventory.
    The total purchase price for the acquisition is US$ 575 million (or EUR
433 million at current exchange rate), corresponding to 9.7 times the historic
CAAP (Contribution after Advertising and Promotion expenses) and 12 times the
expected EBITDA in the first 12 months following the deal's closing. The
transaction, subject to antitrust approvals, is expected to close prior to
June 30, 2009 and the consideration will be paid for in cash.
    Following this acquisition, the weight of the Group's business outside
Italy is expected to increase to almost two-thirds of its sales.
    Bob Kunze-Concewitz, Chief Executive Officer: "With Wild Turkey Campari
adds a brand of strategic relevance to its portfolio and further enhances its
premium offering. This acquisition is another key step in the building of a
leading player in the global spirits industry. It is a unique opportunity to
enter the attractive bourbon whiskey category and exploit its growth potential
through a global and leading brand. The transaction demonstrates our
commitment, in line with our strategy, of continuing growth in the profitable
US spirits market. In addition, Campari expands its presence in key
international markets such as Australia, where the acquisition provides the
foundation for establishing its own distribution platform, and Japan."

For further information:

For further information: Media enquiries: Chiara Bressani,
+39-02-6225-206, Email:; CitySavvy, Jana Sanchez,
+44(0)20-7395-1000, Email:;

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