Calling all Optimists! Walk for Wishes to Benefit The Children's Wish Foundation of Canada

    ING DIRECT to Sponsor Morning Fundraising Walk for Children with Life-
    Threatening Illnesses prior to Life is good(R) Festival in Toronto's
    Coronation Park, September 19

    TORONTO, Sept. 10 /CNW/ - The Children's Wish Foundation of Canada and
the Life is good Company today announced that ING DIRECT will sponsor a
fundraising walk called 'Good Walk for Wishes' as part of the free Life is
good Festival to take place on Saturday, September 19, 2009 in Toronto's
Coronation Park near Exhibition Place. The festival (11am-5pm) will be a free
outdoor celebration featuring games and activities for all ages including an
amazing music lineup with Julian Marley, son of the legendary Bob Marley,
Canadian Idol star Carly Rae Jepsen, and family-favourite performer
SteveSongs. Funds raised through the walk, on-site donations, and all profits
from Life is good merchandise sold at the festival will benefit Children's
Wish, an organization dedicated to fulfilling the wishes of critically ill
children throughout Canada.
    "Now more than ever, it's time for families and communities to connect in
meaningful ways," said Life is good co-founder and chief executive optimist
Bert Jacobs. "ING DIRECT has a long history of supporting children's charities
throughout Canada, including Children's Wish, and we're excited to have them
become such an integral part of our Toronto festival."
    ING DIRECT is the Ontario provincial sponsor for Children's Wish
Foundation's, Wishmaker Walk for Wishes, which takes place in 7 communities
across the province. Good Walk for Wishes, a 4K scenic route with colour,
music and surprises along the way, begins and ends the day-long Life is good
    "We are thrilled to continue supporting The Children's Wish Foundation
with Good Walk for Wishes," said Peter Aceto, President & CEO of ING DIRECT.
"At ING DIRECT, we value family time and are excited to share in Canada's
first Life is good Festival, allowing families to have some fun while helping
an exceptional cause."
    Life is good, a lifestyle brand that spreads good vibes through its
colourful collection of apparel and accessories, has attracted more than
400,000 people and raised over $3 million for children in need through its
internationally known festivals. The free, outdoor celebrations feature great
live music and a colourful mix of good-time games, activities and art projects
for all ages. From soccer kicks and football flings to seed spitting and sack
races, the Life is good Festival at Coronation Park is an invitation to free
fun and healthy play.
    For more information on the Life is good Company, the September 19 Life
is good Festival in Toronto, or to register for the Good Walk for Wishes,
sponsored by ING DIRECT, please visit

    About The Children's Wish Foundation of Canada

    Established in 1984, The Children's Wish Foundation of Canada is a
national non-profit organization dedicated to fulfilling a favourite wish for
children diagnosed with life-threatening illnesses. Since its inception,
Children's Wish has granted almost 15,000 wishes for children and their
families and fulfills approximately 950 wishes annually - each being an
individual adventure, carefully structured to meet the needs of that
particular child. For information on The Children's Wish Foundation of Canada,
log onto

    About the Life is good Company

    Life is good spreads good vibes through its colourful collection of
apparel and accessories, and the contagious grin of Jake, its optimistic
cultural hero. For more information on Life is good, please visit

    About ING DIRECT Canada

    ING DIRECT has been proudly giving back to Canadian communities for over
12 years through a variety of philanthropic and sponsorship activities. ING
DIRECT is Canada's largest direct bank with over 1.6 million Clients and more
than $27 billion in total assets. ING DIRECT gives the power of saving to all
Canadians by offering high-value, simple products such as high interest
savings accounts with no fees or service charges and low rates on mortgages.
Low cost, index-based mutual funds are sold through ING DIRECT Funds Limited.
ING DIRECT has been operating in Canada since 1997, and since that time
Clients have earned more than $3.8 billion in interest. Clients can bank with
ING DIRECT 24 hours a day, 7 days a week, at or by calling

For further information:

For further information: MEDIA CONTACTS: Jim Delaney, Life is good:
(617) 851-6011,; Jennifer Dempsey, Children's
Wish, (905) 839-4566 ext.229,; Lynnette
Visaya, ING DIRECT, (416) 758-5544,

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The Children's Wish Foundation of Canada

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