Call the shots and zoom ahead with Sony's new Cyber-shot digital cameras

    TORONTO, March 8 /CNW/ - Sony of Canada today announced the launch of two
new Cyber-shot digital cameras, the DSC-H9 and DSC-H7. Designed to appeal to
families with active lifestyles, these cameras are the first to include Sony's
new advanced sports shooting mode.
    The advanced sports shooting mode combines a high shutter speed with an
intelligent and continuous auto-focus. The DSC-H9 and DSC-H7 can quickly focus
on fast-moving subjects by predicting where those subjects will be in the
frame. This predictive technology also helps reduce shutter lag - the time it
takes for the camera to focus and shoot.
    "Our new 8-megapixel Cyber-shot models are in response to the growing
demand for super zoom digital cameras," says Akehiro Kaiya, General Manager,
Digital Imaging Products, Sony of Canada Ltd. "With several advanced features,
the H-series Cyber-shot is a complement to consumers wishing to capture all
the action."
    The new H7 and H9 feature powerful Carl Zeiss(R) 15x optical zoom lenses
for up-close shots of big plays on the field. Sony's new face detection
technology can identify up to eight faces in the camera's LCD frame, ensuring
the look of victory won't be missed. This feature can also automatically
adjust white balance and flash as well as focus and exposure for correctly
exposed, sharp photos.

    The Big Game is Even Bigger in High Definition

    Half the fun is playing the game and the other half is re-living the
experience by viewing and sharing photos. Why huddle around a PC to look at
pictures when family and friends will be truly impressed with the visual
impact of the game in the utmost clarity, color and detail on an HDTV set.
    The new H-series Cyber-shot digital cameras feature high-definition
outputs. Simply connect them to an HDTV with Sony's VMC-MHC1 high-definition
component cable and turn photo viewing into an entertainment experience.

    Shoot at the Speed of Life

    Those early Saturday morning soccer matches can be grueling for parents
but not for the H-series Cyber-shot. These new cameras can shoot up to 1/4000
of a second, a critical speed for capturing fast-moving sports and freezing
the action. Both cameras are powered by the Bionz(TM) processing engine, first
used in Sony's Alpha digital SLR camera system. This new circuitry increases
response times and delivers the fast image processing speeds needed to produce
color-rich, detailed pictures for true high-definition photo viewing.
    Capturing fast action does not have to result in blurry photos. The H9
and H7 cameras incorporate Super Steady Shot(R) optical image stabilization to
minimize blur caused by camera shake, an important feature when shooting at
slow shutter speeds at full zoom.
    The H9 digital camera takes fast-action shooting a step further. It
sports a 3-inch, flip-up LCD screen allowing users to shoot comfortably from
nearly any position. Whether holding the camera low to the ground for
eye-level shots of kids or holding it high for shots of the crowd, the H7
camera has a non-articulating but large 2.5-inch LCD screen for easy sharing
and viewing.

    Capture the Mood

    The H9 digital camera is the only Cyber-shot model in this year's line to
feature NightShot(R) technology. This feature allows the capturing of
photographs in environments with virtually no light, ensuring no action will
be missed - even during a late night game. Both cameras' high sensitivity (up
to ISO 3200) will also help preserve the mood of pictures by capturing
well-exposed, natural-looking photos, even in challenging low-light
conditions. Pictures can be shot at high shutter speeds to take in the maximum
amount of light without using the flash. Picture noise, common to pictures
shot at high ISO levels, is minimized by Sony's Clear RAW (TM) noise reduction

    The Winning Finish

    The H-series cameras incorporate selectable in-camera editing functions
so more time can be spent on the field and less time behind a computer.
Equipped with Sony's Dynamic Range Optimizer, originally developed for the
Alpha digital SLR system, the new cameras can analyze captured image data and
instantly determine the best exposure and tonality of each picture before JPEG
    Other helpful in-camera functions include red-eye correction and photo
retouching effects with filters. Fun and artistic photos can be created with
up to four filter selections, such as the partial color filter that can
highlight a star athlete in color while the background of the photo is in
    The H9 and H7 Cyber-shot digital cameras will ship in April at an MSRP of
about $580 and $500, respectively. The VMC-HD1 high-definition component cable
will also be available in April at an MSRP of about $60.
    For further information, please visit us at, or, Sony's product information and
e-commerce Web site.

    About Sony of Canada Ltd.

    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation of Tokyo, Japan, a world leader in the manufacture and
marketing of electronic and computer products for consumer, business,
electronics publishing and multimedia applications on a global scale. With
headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,000 employees support 77 Sony stores and a network of more
than 500 authorized dealers across Canada.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Sony of Canada, Tony Smith, General Manager,
Marketing Communications, (416) 495-3707,; Silverhammer
Public Relations, Michelle Cowan Lefler, Counsellor, (416) 324-2024,

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