Calgary Stampede unveils lineup for The Greatest Outdoor Show on Earth

    CALGARY, June 19 /CNW/ - With a brilliant splash of pink for an
innovative fundraising initiative, the Calgary Stampede unveiled an exciting
lineup for this year's Greatest Outdoor Show on Earth.
    "The 2007 Calgary Stampede promises to be one of the greatest ever - a
citywide celebration and a unique western experience at Stampede Park," said
George Brookman, president and chairman of the board, Calgary Stampede, at the
official Stampede launch today.
    The Calgary Stampede kicks-off with a special 30-Hours of Tough campaign
in support of the Canadian Breast Cancer Foundation (CBCF) - Prairies/NWT
Chapter. From 4 p.m. on Sneak-a-Peek Thursday, July 5, to 10 p.m. on Friday,
July 6, the Stampede presents several exciting fundraising events, including:
    -   $3 Stampede admission for Sneak-a-Peek evening;
    -   a concert at the Hyatt Regency featuring jazz superstar Diana Krall
        on July 5, sponsored by ENMAX;
    -   a special performance by Calgary's own superstar Jann Arden on July 5
        on the Coca-Cola stage;
    -   a unique Tough Enough to Wear Pink Stampede Rodeo performance on
        July 6, sponsored by Wrangler;
    -   a Tough Enough to Wear Pink celebration at the Evening Show, July 6;
    -   a merchandising program featuring fashionable "pink" items sold to
        the general public and local businesses.

    Net proceeds from these initiatives will go to the CBCF - Prairies/NWT
Chapter to support breast cancer research and treatment.
    "The Calgary Stampede is proud to join the fight to defeat breast cancer
by raising awareness and money and we hope all our visitors taking part in the
Stampede will become involved," said Brookman.
    Leading the 2007 Stampede Parade as parade marshals will be Benjamin
Jordan, Aaron Jackson, Rob Lewis and Carlos Koppen - four young Canadians who
skateboarded across Canada in 2006 to raise money to fight breast cancer.
    "After skateboarding for five months and 8,000 kilometres, our parade
marshals have proven themselves to be real heroes and an inspiration to all of
us," said Brookman. "They exemplify the spirit of the tens of thousands of
ordinary Canadians who have joined together to battle breast cancer and make a
difference for their community."
    And that's just the first 30 hours! The authentic western experience can
be found at Stampede Park across all ten days of Stampede.
    The world's top rodeo athletes will take on the world's toughest stock at
this year's Stampede Rodeo which offers increased prize money - a total of
$1.75 million. The winners of each of the six major events - saddle bronc,
bareback, bull riding, tie-down roping, steer wrestling and barrel racing -
will tuck $100,000 into their Wranglers on the final Million Dollar Sunday,
the biggest one-day prize in pro rodeo.
    "And......they're off" are the famous words from legendary announcer Joe
Carbury, and in 2007 his words will send off chuckwagon drivers competing at
the richest ever GMC Rangeland Derby. For the first time, the chuckwagon
drivers and their teams will be competing for over $1 million in prize money,
including a sudden death Final heat worth $150,000 for the winner. With 36
drivers going head-to-head during nine heats of racing every night, this
year's battle for the title will prove to be an all-out dash for the finish
    The 2007 evening Grandstand Show, Spirit of 1912, is a celebration of
Alberta's western heritage and the human spirit. It features singers, dancers,
comedians, acrobats and musicians from across Canada, along with the Young
Canadians of the Calgary Stampede. In addition to an outstanding spectacle on
stage, the sky overhead lights up in a dazzling dollar pyrotechnic display
with TransAlta Lights Up the Night.
    The Stampede's entertainment stages will feature some of the world's top
entertainers including Bon Jovi, Reba, Big & Rich, Gretchen Wilson and
Canada's own Tragically Hip who will all rock the Pengrowth Saddledome. The
Stampede's free stages, Nashville North and the Coca-Cola stage will present
some of the most recognized entertainers ever including Good Charlotte,
Hinder, Finger Eleven, Tom Cochrane, Prairie Oyster and Marty Stuart.
    North America's largest mobile midway features four new rides including
Mega Drop, Swing Tower and, back by popular demand, the Zipper. All totaled,
there are 35 major rides and 22 kids rides along with the two pay-per-ride
thrill rides, the Skyscraper and the Sling Shot.
    Going back 120 years, agriculture has always been one of the cornerstones
of the annual Calgary Stampede, and this year more than 40 agriculture
programs, competitions and attractions will both entertain and educate. From
the International Youth Livestock Show to the Canadian National Miniature
Horse Show to the Beef Cattle Showcase and Agrium Ag-tivity in the City, come
celebrate agriculture where each day is guaranteed to be a fun and educational
experience for the whole family.
    As always, the Stampede spirit can be found in neighbourhoods and
workplaces across Calgary, including the dozens of events - from pancake
breakfasts to downtown attractions - organized by Stampede volunteers every
day throughout Calgary.

    The Calgary Stampede is a volunteer supported, not-for-profit community
organization that preserves and promotes western heritage and values. The
Stampede contributes to the quality of life in Calgary and southern Alberta
through its world-renowned 10-day Calgary Stampede, year-round facilities,
products and services and agricultural programs that foster understanding of
the agricultural industry. All revenue generated is reinvested into our
various programs and facilities.

For further information:

For further information: Doug Fraser, Media Relations Manager, T (403)
261-0242, C (403) 585-3376, F (403) 261-0190, E

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