Cactus Restaurants Ltd. Welcomes Chef Rob Feenie as New Food Concept Architect

    VANCOUVER, Feb. 5 /CNW/ - Cactus Restaurants Ltd. today announced the
appointment of Chef Rob Feenie to its senior executive team as the new Food
Concept Architect. Canada's first Iron Chef will work with the senior
management team to shape the restaurants' growth and product development,
creating innovative new dishes and continuously improving long time
    "We are excited and thrilled to have one of Canada's top chefs join our
team. Chef Feenie shares our vision and passion for excellence in the
restaurant industry," said Richard Jaffray, President and CEO of Cactus
Restaurants Ltd. "Our team of chefs and management is looking forward to
working closely with Chef Feenie to create an exceptional food and dining
experience for all of our customers."
    Chef Feenie will also be closely involved in the training and development
of young chefs with Cactus Club Cafe, one of the largest employers of chef
apprentices in Western Canada. His appointment is immediate.
    "I am excited to be working with a British Columbia-based company that is
as visionary as Cactus Restaurants," said Chef Feenie. "An industry leader,
Cactus demonstrates its industry leadership through its affiliation with both
the Green Table Network and Vancouver Aquarium's Ocean Wise program. The
company's globally inspired menu and status as one of Canada's top employers
are indicators of its dedication to excellence. I am really looking forward to
being a part of the Cactus team."

    About Chef Rob Feenie

    Chef Feenie is one of Canada's most recognized and acclaimed chefs. His
interest in cooking began during a high school exchange program in Europe. He
attended Dubrulle Culinary Institute in Vancouver and then studied with some
of the top chefs in B.C., the United States and Europe. Both nationally and
internationally Feenie has also developed a reputation as a chef-consultant.
He opened Accolade Restaurant in the Crowne Plaza Hotel in Toronto and
undertook the monumental task of restructuring the dining experience at Le
Regence in the Hotel Plaza Athene in Manhattan, pulling the restaurant "right
out of the doldrums" according to the New York Times . He is often called upon
to represent Canada, traveling as an Ambassador for Canadian and British
Columbia food products and wines, and sharing Vancouver's culinary talents
with the rest of the world. In 1995 Chef Feenie opened his own restaurant in
Vancouver and went on to critical and public success including being awarded
the prestigious Relais Gourmand designation, four stars from the Mobil Travel
Guide and the AAA Diamond Award. In July 2004 Chef Feenie was invited to New
York by the Canadian Consulate to create an extravagant lunch and dinner at
the famous James Beard House in celebration of Canada Day. Chef Feenie has
published three cookbooks, starred in New Classics with Rob Feenie on Food
Network Canada, and in 2005 was the first Canadian to win on the popular
television show, Iron Chef America, by defeating Chef Masaharu Morimoto.

    About Cactus Restaurants Ltd.

    Cactus Restaurants Ltd. ( is the leader in the
casual fine dining category with 17 locations in British Columbia and Alberta.
The globally inspired menu is simple and innovative with addictive flavour
profiles, the restaurants continue to be on the leading edge in menu design
and authentic décor, maintaining an upscale, casual atmosphere. In 2008 they
were named one of the top 25 Companies to Work for in B.C. by BC Business
Magazine for the fourth year in a row. Cactus Club Cafe is the largest
collection of restaurants to join the Vancouver Aquarium's celebrated Ocean
Wise program as well as the Green Table Network.

For further information:

For further information: To request photos, more information or to
arrange an interview, please contact: Meaghan Benmore, Hill & Knowlton Canada,
(604) 692-4228 or (604) 340-5025,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890