CAA Dollars Program Delivers Exclusive Savings to Best Western Preferred GCCI Members

    CAA Members Can Now Earn CAA Dollars at Best Western Hotels

    PHOENIX, September 5 /CNW/ - Best Western International announced today
an additional benefit of Best Western's preferred lodging partner status with
the Canadian Automobile Association (CAA) -- the CAA Dollars Program. Now, CAA
members who participate in Best Western's Preferred Gold Crown Club
International (GCCI) rewards program can earn CAA Dollars when they stay at
any of The World's Largest Hotel Chain's(R) 4,200 properties, and can enjoy
other exclusive benefits.

    Best Western's Preferred GCCI rewards program was designed exclusively
for CAA members and now those members can choose to earn CAA Dollars as a
reward currency. Unlike other loyalty rewards programs, CAA Dollars equal
Canadian dollars, and can be used to renew or upgrade CAA membership; purchase
unique CAA merchandise; book a vacation through CAA Travel; to give a CAA gift
membership and more.

    "CAA members have always saved when staying at a Best Western, and we are
pleased that they will reap the benefits of our partnership with such an
iconic brand," said Lucy Imperiale, director of national programs for CAA. "We
are excited that our members will now have the opportunity to earn CAA Dollars
at Best Western locations around the world."

    "Best Western has always been committed to bringing our guests
exceptional value and unmatched service," said Dorothy Dowling, senior vice
president of marketing and sales for Best Western International. "The CAA
Dollars program is another way to enhance their travel experience."

    CAA members always receive the lowest available CAA hotel discounts at
Best Western. CAA members can join the program by calling 1-866-430-9022 or by


    Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R),
providing marketing, reservations and operational support to 4,200(1)
independently owned and operated member hotels in 80(1) countries and
territories worldwide. Founded in 1946, this iconic brand is host to
approximately 400,000 worldwide guests each night. A pioneer within the
industry, Best Western is recognized for its distinctive business model and
diverse hotel portfolio. The company continues to innovate and enhance both
the business and leisure travel experience. Since 2004, Best Western has
served as the Official Hotel of NASCAR(R). For more information or to make a
reservation, please visit

    (1)Numbers are approximate and can fluctuate.


    CAA is a federation of nine automobile clubs serving over 5.1 million
members through 148 offices across Canada. CAA provides a wide range of member
services and works to improve travelling and motoring conditions at home and
around the word. Over 300 merchants across Canada, including hotel chains
attractions, restaurants and retail locations participate in the Show Your
Card and Save Program by offering unique savings opportunities to CAA members.

    For more information about CAA, please visit or

For further information:

For further information: Best Western International Heather Koncilja,
602-957-5752 or Allison & Partners Lauren
Eastman, 415-277-4916 or CAA National Office Lucy
Imperiale, 613-247-0117 ext. 2028

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Best Western International, Inc.

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