bwin is Founding Sponsor of The Transparency Project

    VIENNA, Feb. 10 /CNW/ - bwin is the founding sponsor of The Transparency
Project, the world's first ever public data repository for privately-funded
datasets related to addictive behavior. The project is an initiative of the
Division on Addictions, Cambridge Health Alliance, a Teaching Affiliate of
Harvard Medical School. Its purpose is to make data available to scientists so
that they can advance the available empirical evidence and knowledge base
about addiction.
    bwin, the world's leading online gaming provider, is making available its
anonymous activity data from over 40,000 users which underpins the world's
largest longitudinal research study into problem gaming. The Division on
Addictions created this repository to promote transparency for
privately-funded science and offer better access to scientific information.
The Transparency Project aims to collect and archive high quality
addiction-related privately-funded data from around the world and provides a
valuable resource for academic research across a broad range of scientific
areas, including psychology, economics, health policy and public health.
    Privately-funded scientific studies have often come under scrutiny by
researchers, advocates, the media and the public, who can be distrustful of
their results. "We seek to improve this complex situation by increasing
accessibility to privately-funded data. It is our hope that this increased
access will provide the impetus for the development of public-private research
partnerships and simultaneously advance what we know about addictive
behaviour," says Professor Howard J. Shaffer, Ph.D., Associate Professor,
Harvard Medical School, Director, Division on Addictions, The Cambridge Health
Alliance, a Teaching Affiliate of Harvard Medical School.
    "Greater access to scientific information, in this case actual internet
gaming activity records, should accelerate our ability to understand problem
gaming, and also to implement the mechanisms necessary to detect it early. Our
ultimate goal, of course, is to prevent it from occurring in the first place,"
adds Manfred Bodner, Co-CEO of bwin.

    A Scientific Dialogue

    On 16 February 2009, Professor Howard J. Shaffer will engage in a
scientific dialogue in Brussels hosted by the EGBA (European Gaming and
Betting Association). There he will introduce the Transparency Project and
some of the findings specifically related to gaming addiction and prevention
already harvested from data that is available through the project.
    For further information about The Transparency Project please visit

For further information:

For further information: Press: Kevin O'Neal, Press Officer, bwin
Interactive Entertainment AG, Borsegasse 11, 1010 Vienna, Austria, Tel.: +43
(0)50 858-24010, E-mail:; Investors: Konrad Sveceny, Investor
Relations, bwin Interactive Entertainment AG, Borsegasse 11, 1010 Vienna,
Austria, Tel: +43 (0)50 858-20017, E-mail:

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