MONTREAL, Feb. 19 /CNW Telbec/ - BRANCHEZ-VOUS! inc. (TSX Venture: BZV)
announced today that its advertising division, BV! Media, has signed an
exclusive agreement with AdGent007 to represent AdGent 007's global premium
publisher portfolio in Canada.
AdGent 007's portfolio includes hundreds of leading premium Web sites,
including NASDAQ.com in the United States, and Telegraph.co.uk,
Independent.co.uk and Guardian.co.uk in the United Kingdom. Using AdGent 007's
geo-targeting capabilities, BV! Media offers Canadian media buyers more
transparency and cost-effective ways to reach their target audiences on
leading premium sites around the world.
"AdGent 007 brings scores of top premium sites to our fast-growing
English advertising network and we are excited to partner with them", says
Gino Coutu, President of the BV! Media network. "These highly targeted sites
reach high net worth individuals, business people and cultural influencers, in
a top content and brand environment. Combined with the wide reach of our
bilingual network - which already includes Canada411.ca - and with our
behavioural targeting capabilities, these sites allow our clients to target
very precisely their online marketing dollars to Canadian consumers and
business decision makers."
"BV! Media is a great complement to our AdGent 007 global sales team that
we expect will help our publishers increase sales and revenue for their
international traffic," said Cameron Yuill, founder and CEO of San
Francisco-based AdGent 007. "The upside for Canadian brands and media buyers
is the ability to seamlessly plan and execute campaigns that use premium sites
that Canadian consumers are visiting."
The majority of premium publisher sites around the world are seeing
increasing rates of international traffic and are finding value in selling
international inventory directly to media buyers around the world. By buying
Canadian traffic on international websites, Canadian media buyers can create
cost-effective campaigns with high rates of effectiveness.
"In addition to benefiting our advertisers, this partnership adds a
significant value proposition for our publisher partners", said Noel Gonthier,
Director, Business Development of BV! Media. "They will now have access to
AdGent 007's global sales force and therefore the ability to generate
supplemental revenue by monetizing their international traffic."
About BV! Media
BV! Media (www.bvmedia.ca), the advertising division of BRANCHEZ-VOUS!,
operates the leading Canadian interactive advertising network, offering a
large range of both contextual and behavioural targeting over 400 premium web
properties which include NASDAQ.com, Canada411.com, BRANCHEZ-VOUS.com,
LeDevoir.com, Cinoche.com, Guardian.co.uk, GuideAuto.com, JeuxVideo.com,
Linternaute.com, Showbizz.net, TagTele.com and Telegraph.co.uk. Its services
include display advertising, rich media creativity, Search Engine Marketing
(SEM) and Search Engine Optimization (SEO). The BV! Media network reaches over
8 million unique users per month across Canada (source: comScore MediaMetrix,
BRANCHEZ-VOUS!, a leading Montreal-based Internet media company, active
in Internet content and advertising, is listed on the TSX Venture exchange
under the symbol BZV and has approximately 60.4 million shares outstanding.
Additional information on the Corporation can be obtained on SEDAR and at
The TSX Venture exchange has neither approved nor disapproved the
contents of this press release.
About AdGent 007
AdGent 007 (www.adgent007.com) is a global digital media services company
that is forging new and effective ways for publishers and advertisers to
connect in a global marketplace. For brand advertisers, AdGent 007 provides
more opportunities to reach the right audiences wherever they can be found on
the web. For publishers with growing numbers of users from places far beyond
their normal sales territories, AdGent 007 serves as an extension of in-house
sales teams, helping monetize international traffic at premium rates.
Founded in 2007, the company has offices in San Francisco, New York,
Denver, London, Chicago, Edinburgh and Sydney.
For further information:
For further information: For BV! Media: Gino Coutu, President, (514)
337-9065 ext. 222, firstname.lastname@example.org; For AdGent 007: Dawn Lyon, (415) 846-4706,