Buy a toque and help break the cycle of homelessness!

    CALGARY, Feb. 1 /CNW/ - February 5th is Toque Tuesday. As Calgary
commuters head to work, they'll be greeted by enthusiastic and warmly dressed
Direct Energy toque-selling volunteers supporting Raising the Roof - Canada's
only national charity devoted solely to finding long-term solutions to
homelessness. Raising the Roof's annual national Toque Campaign - its
signature fundraiser - runs from November through the end of February. Toque
Tuesday is the charity's national public awareness day - a day when all
Canadians have the opportunity to come together in support of solutions to
    The stylish, Canadian-made head warmers will sell for a minimum donation
of $10. Proceeds from toque sales in Calgary will go directly to support two
local homelessness agencies - Inn From the Cold and The Back Door. The toques
are also available at participating Home Depot stores and can be purchased
from Inn from the Cold Society, at 403-263-8384 or
    "We are proud to be a partner agency with Raising the Roof," notes
Marilyn Dyck, Executive Director, The Back Door. "We share the strong
conviction that, by investing in youth who are homeless or at-risk, we can
help them towards a better future - one that not only benefits them, but all
of our society."
    "Inn From the Cold is thrilled to once again be part of Raising the
Roof's Toque Tuesday," says Diana Segboer, Executive Director. "Children,
women and men from all walks of life live on the streets of Calgary and
homelessness can happen to anyone. We encourage all Calgarians to buy a toque
from one of our volunteers on February 5th. Their support can really make a
difference for homeless families in this community."
    As a five-year national Raising the Roof partner, Direct Energy and its
employees have already donated over $1.8 million to Raising the Roof through a
combination of corporate donations and funds raised by its enthusiastic and
dedicated staff. "We are delighted to once again take part in this annual
Toque Tuesday event," says Janice Thomson, Executive Vice President, Human
Resources & Communications, Direct Energy. "Direct Energy is proud to have so
many employees engaged in and committed to the well-being of the communities
in which we work. We ask all Albertans to help put a cap on homelessness in
their community by purchasing a toque from one of our volunteers on Toque
    "Today Raising the Roof is proud to be working with our partners and
supporters throughout the nation raising awareness and funds to solve
homelessness in Canada. By simply buying a toque Canadians are helping
homeless youth in Calgary and across the country to get the opportunities they
need to succeed and overcome life without a home," says Sean Gadon, President
of Raising the Roof.

    Photo opportunities & Toque sales locations

    We would be pleased to facilitate Interviews with representative of The
Back Door agency + Raising the Roof President, and a previously homeless youth
(the latter two by telephone). Please call Marilyn Dyck (information above) or
Maureen Deery, Raising the Roof, at (office): 416-489-9531, or (cell)
416-346-4910 to facilitate.

    7:00 - 9:00 a.m. and 11:00 a.m. - 1:00 p.m.

    Volunteers will be selling toques in the following locations

    Outdoors:    8th Avenue to Bow River and Centre Street to 6th Street SW
                 8th Avenue Mall/Stephen Avenue Mall
    Indoors:     Banker's Hall (main floor)
                 Fifth Avenue Place

    Volunteer representatives available for interviews at the 8th Avenue Mall
    Please contact Virginia Hong (information above).

For further information:

For further information: Calgary Contact Information: Marilyn Dyck,
Executive Director, The Back Door, Tel: (403) 269-6658; Calgary Contact
Information on toque sales locations: Virginia Hong, Volunteer Toque Campaign
Manager, Calgary, Cell: (403) 681-9067; Toronto National Office Contact:
Maureen Deery, Director of National Campaigns, Raising the Roof, Office: (416)
489-9531, Cell: (416) 346-4910; For more information, go to

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