Business Wire Meets the Challenge of an Expanding Global Client Base by Bolstering Its International NewsTrak Reports to Include More Web Monitoring and Multilingual Capabilities

    SAN FRANCISCO, August 30 /CNW/ - Accommodating the specialized needs of
its growing global client base, Business Wire today introduced its enhanced
International NewsTrak Posting report, a proprietary online measurement and
analysis tool that offers expanded web monitoring, multilingual capabilities
in a dozen languages and improved workflow functionality.

    After receiving an e-mail alert, clients will be able to access
dynamically refreshed NewsTrak reports via Business Wire Connect, Business
Wire's secure order-entry system.

    With a convenient tabular interface, clients are able to select from the
following options under the "My Reports" tab: a "Reach" Report, which
classifies media recipients based on category; a "Posting" Report, which
provides links to the release from a representative sample of popular general
interest, business-specific and other targeted web sites; and an "Access"
Report, which provides analytics based on consolidated viewership data.

    The International NewsTrak Posting report searches several hundred
designated websites worldwide, with new sites constantly being added. Dozens
of European sites have been integrated into the improved NewsTrak, reflecting
the success of Business Wire's campaign to expand its online visibility on key
continental sites. Business Wire has the largest pan-European online presence
of any commercial news provider.

    International NewsTrak certainly lives up to its promise: notification
e-mail messages are sent in English, French, German, Japanese, Dutch or
Spanish, depending on the client's preference.

    NewsTrak Posting reports are generated for each release language, showing
sites that have posted the release in the various translations. At launch,
reports will be available for releases in English, French, German, Italian,
Spanish, Dutch, Swedish, Norwegian, Danish, Hungarian, Polish and Czech.

    Other upgrades include the ability to e-mail reports to multiple
recipients and a new multi-column format for the Posting Report that lends
itself to improved readability.

    Mark Wehrmeister, vice president, web services, exercised overall
responsibility for the complex project.

    "Business Wire has quickly evolved into a global company with its
international offices registering the strongest growth percentages
companywide," said Cathy Baron Tamraz, president and CEO. "Our International
NewsTrak Report illustrates our corporate commitment to be responsive to the
diverse needs of our worldwide clients and our mission to facilitate global

    About Business Wire

    Business Wire, a Berkshire Hathaway company, is utilized by thousands of
member companies and organizations to transmit their full-text news releases,
regulatory filings, photos and other multimedia content to journalists, news
media, trade publications, institutional and individual investors, financial
information services, regulatory authorities, Internet portals, information
web sites, business-to-business decision-makers and consumers worldwide. With
a news distribution network spanning 150 countries and 45 languages, Business
Wire's multi-channel delivery network has access to some 60 international and
national news agency networks throughout the Americas, Europe, Asia, the
Middle East and Africa.

    The Business Wire news network is powered by its patented NX high-speed
data platform and supports XML, XHTML and XBRL code to deliver the most
sophisticated news file to enhance news release interactivity, customization
and search engine optimization. Business Wire has 30 bureaus in cities
including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris,
Frankfurt, London, Brussels, Tokyo and Sydney with reciprocal offices
throughout the world. Business Wire was founded in 1961 by Chairman Lorry I.
Lokey, veteran journalist and public relations executive. Cathy Baron Tamraz
is president and CEO.

For further information:

For further information: Business Wire Michael Lissauer,

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