HONG KONG, October 24 /CNW/ - Burson-Marsteller, a leading global public
relations and public affairs consultancy, today announced it has appointed
Simon Pangrazio as President and Chief Executive Officer, Asia Pacific
effective January 1, 2008. Pangrazio, who has been with the firm for 11 years,
will report to Burson-Marsteller CEO Mark Penn and joins the company's global
leadership team. Pangrazio succeeds Bill Rylance, who becomes Chairman, Asia
Pacific and the company's Vice Chairman for Global Development.
Pangrazio is based in Hong Kong and will assume leadership of the firm's
wholly-owned network of offices through-out the Asia Pacific region. The
network includes offices in India, Singapore, Indonesia, Mainland China, Hong
Kong, Korea, Japan and Australia. Pangrazio will work with the regional and
global leadership teams to expand the firm's geographic footprint in the Asia
Pacific region, service and grow existing client relationships, develop new
business opportunities, further differentiate its suite of digital services
and continue to attract and develop the strongest industry talent.
"Simon's appointment from within Burson-Marsteller demonstrates the depth
of our leadership team in Asia Pacific," said Mark Penn. "Asia Pacific is a
critical growth market for Burson-Marsteller as well as for many of our
clients. This appointment will help keep the region strong through a
continuity of focus and a smooth transition of leadership."
Pangrazio, 41, joined Burson-Marsteller in 1996 in Melbourne and has held
senior country, sub-regional, client leadership and corporate practice roles
during tenures in Singapore, Tokyo, Beijing and Hong Kong. He has had a
critical role in driving the firm's strategic direction in Asia Pacific as a
member of the region's senior leadership team since 2000. Currently, Pangrazio
is Regional Managing Director for North Asia and leads Burson-Marsteller's
Corporate/Financial Practice for the Asia Pacific region.
During his career, Pangrazio has provided senior counsel to major
multi-national companies and organizations in sectors including banking and
financial services, mining, technology, telecommunications, FMCG and tourism.
He has also provided counsel to clients based throughout the region including:
Japan, Korea, Hong Kong, Singapore, Australia, Indonesia, Malaysia, China,
Vietnam, Thailand and the Philippines.
Before joining Burson-Marsteller, Pangrazio was an associate director at
another major public relations consultancy and worked for seven years in
corporate affairs roles with financial services provider National Mutual,
which now operates as AXA.
Originally from Australia, Pangrazio has a Bachelor of Arts in public
relations from the Royal Melbourne Institute of Technology.
Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a
leading global public relations and public affairs firm. It provides clients
with strategic thinking and program execution across a full range of public
relations, public affairs, advertising, and web-related services. The firm's
seamless worldwide network consists of 57 wholly-owned offices and 46
affiliate offices, together operating in 59 countries across six continents.
Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP
(NASDQ: WPPGY), one of the world's leading communications services networks.
For further information:
For further information: Burson-Marsteller Paul Cordasco, 212-614-4522