Bunkspeed Transforms Chrysler's CAD Data Into Lifelike Graphic Images

    Chrysler cites Bunkspeed 3D rendering tools as 'key ingredient'
    responsible for reinventing the auto company's marketing imagery process

    LOS ANGELES, March 10 /CNW/ -- Bunkspeed, Inc. announced today that
Chrysler Group has selected its 3D rendering applications to turn CAD data
into professional-quality marketing imagery. Among other benefits, Chrysler
expects to significantly decrease ad production costs.
    Using Bunkspeed's software, Chrysler's Engineering Graphic Illustration
Group (EGIG) can now generate sleek photographic scenery out of 3D models
created in the auto company's CAD applications. A range of colors, materials,
and lighting effects can be applied, resulting in realistic, production-ready
graphic imagery for print and web advertising.
    Producing images in-house is a distinct shift away from the traditional
process of hiring creative agencies to produce shoots of real automobiles in
real environments, and paying on a per-image basis. In contrast, Bunkspeed's
software requires no particular expertise in creating professional-quality
photographic imagery, and comes with a learning curve as short as fifteen
    Scenes can be manipulated in any direction and reproduced as many times
as needed. Auto industry marketers can feature multiple makes and models in an
ad, minus the high transportation costs typically associated with live
    "The Chrysler Group is undergoing significant changes when it comes to
the process of creating computer-generated, photo-realistic, vehicle
renderings for marketing purposes," notes John M. Borowski, Manager of
Chrysler's EGIG Group.
    He continues, "The use of Bunkspeed's software has been one of the key
ingredients of this metamorphosis by giving us the ability to quickly and
efficiently create high-quality imagery at a fraction of the cost experienced
in the past."
    Borowski also observes that the software's short learning curve
contributes to a quick return on its sale price: "Due to a very intuitive user
interface, our graphic artists became quickly proficient with the software. We
began to realize savings almost immediately," he concludes.
    Michael Check, Bunkspeed's Automotive & Transportation Division
President, states, "We are extremely pleased to help Chrysler further
capitalize on their valuable set of CAD data. This sale is a great example of
how Bunkspeed rendering tools can align marketing, engineering, and design
departments to work together through the use of existing company resources."
    Bunkspeed is a platinum sponsor of the upcoming CGAM conference
(www.cgamconference.com) in Hollywood, California, March 10 - 11. Stop by
booth No. 115 to experience Bunkspeed and "CGI made simple".
    About Bunkspeed
    Bunkspeed is a leading global provider of visualization software and
services for design, engineering, and marketing. Headquartered in Los Angeles,
California, our advanced visualization technologies leverage digital
engineering assets and contribute to enlightened decision-making in the
digital design process. Our clients gain a cost effective way to deliver sales
and marketing imagery, and realize significantly reduced product development
costs. Bunkspeed's customers include Nissan, Ford Motor Company, Volvo,
Jaguar, Aston Martin, Land Rover, Pininfarina, Chrysler, Mercedes Benz
Advanced Design North America, and BMW Designworks. For more information on
Bunkspeed's products and services, visit www.bunkspeed.com.

    /NOTE TO EDITOR: Photos available upon request. Please contact Thomas
    Teger at thomas.teger@bunkspeed.com./

For further information:

For further information: Thomas Teger, Director of Marketing of
Bunkspeed, Inc., +1-760-918-9780, thomas.teger@bunkspeed.com

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