BULLDOG ultra-premium London Dry Gin

    Bold new gin marks its territory in Ontario

    Fierce bottle design and unprecedented mixability make this brazen breed
    the 'top dog' in the category

    TORONTO, July 18 /CNW/ - The Canadian Gin category has just received a
heavy dose of sex appeal with the newly launched, ultra-premium BULLDOG London
Dry Gin. Fresh off its blockbuster start across the pond and in New York, and
just in time for gin and tonic season, London's Best of Breed and most mixable
gin, BULLDOG, stands to be one of the proudest and most sought after new
additions to the Canadian premium spirits market. Quadruple distilled and
triple filtered, BULLDOG carries an exotic mélange of natural botanicals
including Poppy and Dragon Eye, giving it a twist of incredibly seductive
fruit and citrus notes. BULLDOG is touted as the world's first "sippable" gin
and offers cocktail connoisseurs and consumers alike the most mixable gin to
play with.
    Hand crafted in London, BULLDOG is a London dry distilled gin infused
with the taste and aromas of its selected botanicals, using traditional copper
pot stills. As part of the process, gin is passed through a condenser and
liquefied to produce the natural and unmistakable essence of this
ultra-premium spirit. It exhibits a smooth and harmonious texture, with a
distinctive flavour and refreshingly crisp character and finish. Said to boost
skin vitality, promote sexual stamina and intense orgasms, Dragon Eye - an
ancient Chinese secret - is just one of the many exotic elements of BULLDOG.
With its smoked-grey tinting, broad shoulders and the iconic spiked dog collar
around its neck, BULLDOG Gin is housed in an eye-catching bottle that is sure
to improve the landscape of any bar or store.
    BULLDOG was founded by Anshuman Vohra, a former JP Morgan Investment
Banker. The gin was engendered out of Vohra's quest to create the ultimate
versions of his favorite cocktails, the Dry Gin Martini and the Gin & Tonic.
Strategic thinking and marketing efforts are being led by Head Creative Bloke
and 25 year industry guru, Bob Beleson, veteran of several liquor brands,
including a stint as CEO of Remy Martin North America.
    Says Top Dog, Anshuman Vohra: "Being Indian, Gin is practically in my
blood. Fortunate to have lived all over the world, I developed a palate for
exotic flavours, so I wanted to make a gin that satisfied this desire for the
unusual, but of course, it had to improve upon my favourite cocktails. London
has always been one of my favorite cities in the world and so I'm very pleased
to be giving a taste of London to the rest of the world." Adds Beleson: "Not
since the Spice Girls has something from across the Pond made such a splash!
Gin savants and liquor consumers alike finally have something to cheer about
with BULLDOG. Fit for the Queen yet approachable enough for ordinary blokes,
this Brazen Breed is ready to mix."
    BULLDOG is now officially on the prowl in Ontario and Nova Scotia,
currently available at many stores and at select licensees. BULLDOG will be at
the Toronto Drinks Show on July 18th and 19th, 2008.

For further information:

For further information: Anshuman Vohra, BULLDOG Gin Company, Tel: (212)
475-7232, topdog@BulldogGin.com

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