Building a Concrete Cure: St Marys CBM Launches Pink Ready-Mix Truck to Support Breast Cancer Research

    TORONTO, Sept. 29 /CNW/ - A dynamic new tool in the fight against breast
cancer hit Ontario's roads today. St Marys CBM, a recognized leader in
manufacturing construction products, today launched the first ever pink
ready-mix truck in Canada in partnership with the Canadian Breast Cancer
Foundation. The standard grey ready-mix truck received a pink paint job to
signify respect and admiration for those affected by breast cancer and to
provide a visual reminder to customers who order concrete from the Pink-Truck.
    "Like most Canadians, breast cancer has touched and impacted the lives of
too many CBM employees," said John Vanderpas, Vice President and General
Manager, St Marys CBM. "At CBM we are always looking for innovative ways to
approach problems. We thought a pink ready-mix truck would be unique and
eye-catching enough to remind people to stop, think and act to help find a
cure for breast cancer."
    The Building a Concrete Cure campaign will have two main objectives: to
increase awareness about the breast cancer cause, and to raise money to
support the Canadian Breast Cancer Foundation's investments in breast cancer
research and programs. All profits from the sale of scale model Pink-Trucks,
which sell for $125.00 each and can be purchased directly by calling St Marys
CBM, will be donated to the Foundation. Those inspired by the truck will also
be encouraged to make donations.
    "St Marys CBM's Pink-Truck is giving breast cancer a big presence, and
helping pave the way toward a future without breast cancer," said Sharon Wood,
CEO, Canadian Breast Cancer Foundation - Ontario Region. "This unique campaign
will help the Foundation fund trailblazing research and programs that lead to
concrete results for people with breast cancer."
    The Pink-Truck will be in operation on construction sites in the Greater
Toronto Area and will be on Ontario roads until the winter. The Pink-Truck
will also make scheduled special appearances at events across the province.
    "Building a Concrete Cure is about raising awareness and ensuring
Ontarians never forget that they can make a difference in the fight against
breast cancer," said Nat Morlando, Marketing Manager, St Marys CBM. "We hope
every time a driver, pedestrian, or customer sees the Pink-Truck they will be
reminded of the pervasive role that breast cancer plays in our society and the
continuing need to fight for a cure with our time, support and money. If you
see the truck please remember the difference you can make and take the time to
support the great work of the Canadian Breast Cancer Foundation."
    Members of the public are welcome to take pictures with the truck and its
driver, Pierre Trembacz, but are reminded to please keep a safe distance if
the truck is in operation. To buy a model Pink-Truck, please call St Marys CBM
at 1-800 268-6148.

    About St Marys Cement Inc.

    St Marys Cement Inc. is a leading manufacturer of cement and related
construction products in Canada and the United States. The company operates
two cement plants in Ontario, one in St. Marys, where the company was founded
in 1912, and one in Bowmanville. Through its division Canada Building
Materials (CBM), it is a major supplier of concrete and aggregates across the
Province of Ontario from Ottawa to Windsor, operating over 40 ready-mix
concrete plants and 22 aggregate pits and quarries. St Marys Cement Inc. is a
wholly-owned subsidiary of Votorantim Cimentos, an international cement
manufacturer based in Sao Paulo, Brazil.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Lisa Olsen at (416) 848-1451; or Liz Worth,
Communications Coordinator, Canadian Breast Cancer Foundation - Ontario
Region, at (416) 815-1313 ext.512

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