Bud Light Lime puts Canadian fans in a summer state of mind

    - Thousands of fans succeed in campaign to bring the popular brew north
    of the border -

    TORONTO, May 21 /CNW/ - Bud Light Lime, once exclusive to the U.S.
market, is now set to hit Canadian shelves this summer thanks to a couple
thousand Facebook fans who petitioned for its release north of the border. The
premium light beer, which combines the easy drinking taste of Bud Light with a
splash of 100 per cent natural lime flavour, will now launch in the Canadian
market beginning May 25 - all thanks to the power of Bud Light Lime beer fans
across Canada.
    "We had five consumer Facebook groups and thousands of fans asking for
Bud Light Lime in Canada," says Richard Musson, Vice President, Marketing,
Labatt Breweries of Canada. "We just introduced the beer last year in the
U.S., and already the response has been overwhelming. The Canadian Facebook
petitions alone have resulted in hundreds of phone calls to our U.S. call
centre from fans who have tried the beer in the U.S. and want to enjoy it at

    Host the ultimate Bud Light Lime launch party!

    To reward Bud Light Lime fans for their dedication to the brand, Labatt
is offering fans the opportunity to host the ultimate Bud Light Lime launch
party in their hometown!
    For a chance to host this launch party, fans need to set up a party group
on the Bud Light Lime Facebook page and get at least 300 people to add their
names to the guest list. All fans who set up a party group and reach this goal
will be entered into a draw, where one eligible fan will be randomly selected
to host the party! But that's not all! The winning fan will not just get to
host the ultimate Bud Light Lime launch party in their hometown, but will also
be visited by the Bud Light Lime girls and will receive great tunes to play,
lots of food and a whole lot more. Must be legal drinking age. No purchase
necessary. Contest closes June 12, 2009. For complete contest rules and party
details, visit facebook.com/budlightlimecanada

    About Bud Light Lime

    With the refreshing taste of Bud Light and a twist of 100 per cent
natural lime flavour, Bud Light Lime is the perfect beer to enjoy with friends
this summer. Regardless of the occasion, Bud Light Lime offers a convenient
lime flavour without the extra squeeze and is sure to refresh the taste buds
of beer drinkers across the country.
    Bud Light Lime will be rolling out nationwide beginning May 25th and will
be available at select retail outlets, bars and restaurants. At four per cent
alcohol by volume, the beer is available in 330 ml clear bottles in six-packs
and 12-packs.

For further information:

For further information: Alana Lipton, Robert Hogan, Edelman, (416)
979-1120, alana.lipton@edelman.com, robert.hogan@edelman.com

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Labatt Brewing Company Limited

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