Bud Light Lime puts Canadian fans in a summer state of mind - Thousands of fans succeed in campaign to bring the popular brew north of the border

    MONTREAL, May 21 /CNW Telbec/ - Bud Light Lime, once exclusive to the
U.S. market, is now set to hit Canadian shelves this summer thanks to a couple
thousand Facebook fans who petitioned for its release north of the border. The
premium light beer, which combines the easy drinking taste of Bud Light with a
splash of 100 per cent natural lime flavour, will now launch in the Canadian
market beginning May 25 - all thanks to the power of Bud Light Lime beer fans
across Canada.
    "We had five consumer Facebook groups and thousands of fans asking for
Bud Light Lime in Canada," says Stéphanie Trudeau, Vice President, Public
Affairs, La Brasserie Labatt. "We just introduced the beer last year in the
U.S., and already the response has been overwhelming. The Canadian Facebook
petitions alone have resulted in hundreds of phone calls to our U.S. call
centre from fans who have tried the beer in the U.S. and want to enjoy it at

    A "flash mob" event for the Bud Light Lime!

    A "flash mob" event is where a large group of people suddenly assemble in
a public place, perform an unusual action for a brief time, then quickly
disperse. On the heels of such events in Liverpool, London, Paris and New York
City, it's now Montréal's turn to ride the wave with a public gathering that
surprised everyone today! On McGill College Avenue, corner Sainte-Catherine
Street West, some 100 people encouraged passers-by to get into the beat as
part of boisterous choreography, realized by Dominic Fortin, who has worked on
many Québec productions, including Star Académie, Décembre, Hommage à Joe
Dassin, Night Fever, Elvis Story and Dalida.

    About Bud Light Lime

    With the refreshing taste of Bud Light and a twist of 100 per cent
natural lime flavour, Bud Light Lime is the perfect beer to enjoy with friends
this summer. Regardless of the occasion, Bud Light Lime offers a convenient
lime flavour without the extra squeeze and is sure to refresh the taste buds
of beer drinkers across the country.
    Bud Light Lime will be rolling out nationwide beginning May 25 and will
be available at select retail outlets, bars and restaurants. At four per cent
alcohol by volume, the beer is available in 330 ml clear bottles in six-packs
and 12-packs.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Josée Massicotte, (514) 388-0169,
massicottejosee@videotron.ca; Source: Jennifer Damiani, La Brasserie Labatt,
(514) 364-8086, jennifer.damiani@labatt.com

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