Bucking the Trends and Breaking Through

    Ro(S)B magazine profiles Canadian entrepreneurs overcoming business

    TORONTO, Aug. 25 /CNW/ - Her company may hold second place in a category
that has lost its luster, but Joyce Groote, president and CEO of Holeys, isn't
down, and she's far from out. The Richmond, B.C.-based entrepreneur has been
selling foam clogs just as long as U.S.-based Crocs. Yet Crocs grew to
dominate the market and undertake an aggressive competitive strategy that
included suing rivals regularly.
    As the Crocs' fad faded, Groote has had to rethink her strategy. The
fruit of that process started to appear last summer - new product lines, a new
distribution model, and a tighter focus on a few consumer niches, all under a
new brand. In the fall issue of Report on (Small) Business magazine, available
Thursday, August 27, writer Joanna Pachner profiles a Canadian company that
thrived off a new craze and examines whether it can turn a footwear fad into
an enduring business or whether it's all, well, a crock.

    Also in this issue:

    I'd like to teach the world to sing...on Google legally - In 2005
Montréal's Alexandre Taillefer and Eric Boyko began pondering a new online
venture tapping into the karaoke phenomena. The big obstacle appeared
immediately: getting music rights. By acquiring The Karaoke Channel and its
library of 15,000 songs, the duo solved the puzzle and Stingray Digital was
born. What's more, Google took interest. Stingray Digital, now with a staff of
110, expects its revenue to climb to $35 million this year, from just $3
million two years ago. Writer Grant Robertson picks up the mic to see if this
online karaoke application will bring harmony to the World Wide Web.

    The outlier - Valet parking and $14 single servings of mac and cheese are
among the many extravagances celebrity chef Mark McEwan features in his new
grocery boutique. Retail experts had all kinds of advice for Toronto's new
guru of high-end groceries. His response? "Stuff it." McEwan tossed aside many
of the retail industry's most deeply entrenched maxims about product
selection, store layout, and staffing. In fact, he actively recruited people
with no retail experience for key positions. Given his immense success as a
restauranteur in Toronto, one might presume McEwan knows what he is doing when
it comes to business and food, so why are so many experts skeptical of his new
venture? Chris Nuttall-Smith investigates this chef's recipe for success.

    The Globe and Mail's small business web site and Report on (Small)
Business magazine focus on the fastest growing segment of the economy:
entrepreneurs. In the next five years, more than 100,000 new businesses will
launch in Canada. The Globe and Mail serves the unique needs of these
businesses with a wealth of online resources and dedicated coverage of small
business issues and stories at reportonbusiness.com/smallbusiness. The
magazine is distributed to members of the Canadian Federation of Independent
Business, via select home delivery issues of The Globe and Mail and online at
    The Globe and Mail, Canada's national newspaper, is a division of
CTVglobemedia, a dynamic multimedia company, which also owns CTV Inc.,
Canada's number-one private broadcaster

For further information:

For further information: or to arrange an interview please contact:
Jennifer Hills - jhills@environicspr.com, (416) 969-2669; Sheryl So -
sso@environicspr.com, (416) 969-2725

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