MISSISSAUGA, ON, Sept. 15, 2011 /CNW/ - World Vision Canada is urging
Canadians to "brown-bag it" on Friday and donate their lunch money to
help relief efforts in the Horn of Africa.
"With Friday's deadline for the Government of Canada's donation matching
program, we're urging Canadians who haven't donated yet to make a small
gesture that will mean a great deal to those in need," said Dave
Toycen, president and CEO of World Vision Canada.
Toycen and other World Vision staff are in downtown Toronto this
morning, greeting commuters and distributing brown bags to encourage
them to pack a lunch and donate what they would have spent dining out
to help provide food, water, shelter and medical care to families in
the Horn of Africa.
The Government of Canada's program to match charitable donations for
emergency relief in the Horn of Africa ends at midnight on Friday,
"Simply put - matching matters," said Toycen. "The government's match
motivates Canadians to give more generously and inspires donations from
new donors. It has also proven helpful to get people to pay attention
to slower-onset disasters like droughts and floods."
World Vision analysis shows that donors gave four times more to the
agency's Horn of Africa appeal during the week after the match was
announced on August 17.
To date, Canadians have donated nearly $10 million to World Vision
Canada's Horn of Africa response in Ethiopia, Kenya, Somalia and
"We're now asking Canadians to make one more show of solidarity with
their brothers and sisters in the Horn of Africa by donating the cost
of one meal to our relief efforts. Making that donation before midnight
on Friday will double its life-saving impact," said Toycen.
There are two ways Canadians can help children and their families in the
Horn of Africa:
They can make a donation to World Vision's Horn of Africa appeal to
support emergency relief efforts.
Donors interested in supporting World Vision's long-term development
projects can consider sponsoring a child.
To make a donation or sponsor a child, please visit worldvision.ca or call 1-800-268-5528.
World Vision is a Christian relief, development and advocacy
organization dedicated to working with children, families and
communities to overcome poverty and injustice. World Vision serves all
people regardless of religion, race, ethnicity or gender. Visit our
News Centre at worldvision.ca
SOURCE World Vision Canada
For further information:
Darryl Konynenbelt - Tel. 905-565-6200 ext 2496, mobile 416-669-2602 Darryl_Konynenbelt@worldvision.ca
Britt Hamilton - Tel. 905-565-6200 ext 3973, mobile 416-419-1321 Britt_Hamilton@worldvision.ca