Brother Wins Top Industry Awards for Product Reliability and Customer Satisfaction

DOLLARD-DES-ORMEAUX, QC, Feb. 14 /CNW Telbec/ - Brother International Corporation enjoyed a banner year in 2010, earning accolades for product reliability and customer satisfaction from two leading technology industry publications. Brother was recognized by both the PC World Reliability and Service Survey and the Readers' Choice Awards for the quality and reliability of its products, part of an ongoing upward trend in the company's competitive profile. 

PC World Reliability and Service Survey: Brother is "rising to the top" with trusted technology

In December 2010, the annual PC World Reliability and Service Survey voted Brother one of the most trusted technology brands in the world. The Survey, which quizzed 79,000 of the magazine's readers, found that printers made by Brother were typically regarded as being reliable and well-supported, relative to its competitors. The Survey also found that Brother printers are gaining popularity among users, and that the company is "rising to the top," providing "stiff competition" for other brands.

The 2010 Survey results build on the company's positive momentum from 2009, when Brother printers made "impressive gains" and earned "markedly improved ratings" from participants. Readers' Choice Awards: Brother tops all laser categories*

On September 7, 2010, Brother earned the prestigious Readers' Choice Award for Printers for a second consecutive year. readers gave Brother a top rating in all laser printer categories, including monochrome and colour laser printers and monochrome and colour laser all-in-ones.

In fact, Brother printers earned an overall score of 8.1, which the publication deemed "significantly better than average." Brother was also voted #1 for Customers Likely to Recommend for Mono Laser Printers and All-in-Ones, an important component of the company's product offering.

"This type of consumer recognition is extremely rewarding for Brother, and is a testament to our commitment to delivering machines that are efficient, easy to use and affordable," said Brian Caldwell, Senior product manager at Brother Canada. "These honours also set the stage for 2011, which will be an extremely important year for Brother.  We will continue our rise to the top with exciting new product launches and outstanding service and support to customers."

Brother Canada celebrated its 50th anniversary in 2010. The company was established in Montreal in 1960 and is part of a worldwide network of companies belonging to Brother Industries Ltd, of which the corporate headquarters is situated in Nagoya, Japan. Active in over 100 countries, Brother markets a wide range of business machines and home appliances known for their reliability, ease of use and versatility at affordable prices. Brother Industries Ltd. is a 5 billion-dollar company employing more than 27,000 people operating in 44 countries and regions around the globe.

Brother Canada is committed to fostering industry-leading customer service through its philosophy of Total Customer Satisfaction (TCS), which includes lifetime toll-free Canadian based technical support on all products, effective online support tools and services, as well as warranties supported by an established network of highly qualified Authorized Service Partners across Canada. Brother Canada is also recognized for its Quality, Environmental and Health & Safety ISO certifications. Learn more at

SOURCE Brother International Corporation (Canada) Ltd.

For further information:

Guillaume Audy

Counsellor, Optimum (Cossette Communications)

Phone: 514-282-4697


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