BroadSign Suite 6.0 brings new level of automation for more efficient
campaign execution and real-time reporting
MINNETONKA, Minn., Sept. 24 /CNW/ -- BroadSign International announced
today the release of the BroadSign Suite 6.0, an advanced enterprise-scale
software platform for digital signage networks. The Software as a Service
(SaaS) offering is licensed on a monthly subscription basis and allows digital
signage networks and their operators a way to manage even the largest networks
for both maximum ad revenue and efficiency. All of BroadSign's existing
customer networks will be remotely upgraded at no additional cost.
BroadSign's hosted software is used by digital signage networks that
service stores, restaurants, malls and transportation hubs around the world.
The BroadSign Suite resolves the key challenges facing operators of digital
signage networks: the need for full campaign execution functionality,
accountability and scalability.
BroadSign's software enables network operators to efficiently realize the
narrowcasting benefits of digital signage networks by automating the playlist
compilation process through a dynamic programmable loop. The BroadSign Suite
automatically manages the playlists for each screen as soon as a traffic
manager enters in the parameters for a new campaign.
"The benefit of digital signage is supposed to be in its ability to
narrowcast, or play different content to different audiences within a network
of screens," observed BroadSign President and CEO Rick Engels. "However, this
means multiple ad versions for every campaign and the need to do fine
targeting. We're able to automate much of this work, and that means there's
almost no limit to the size of networks we can serve."
The process of scheduling, monitoring and reporting on media campaigns
has been further enhanced and automated in the new BroadSign Suite version. In
addition, the simplified user interface and up-to-the-minute reporting allows
users to easily verify content files and see the latest updates to campaigns
and playlists in real time.
"The release of 6.0 continues BroadSign's market leading technology
position by delivering the most powerful, reliable and cost effective digital
signage platform. This new version not only adds critical new features such as
improved remote management, but the user interface has made managing our
complex networks much simpler," said Christian Vaglio-Giors, managing director
of Neo Advertising, a network operator.
"BroadSign Suite 6.0 aligns with our goal to help customers get the right
message to the right place at the right time, verifiably," said Engels,
president and CEO of BroadSign International. "We're filling in the critical
piece that will move digital signage from a growing but small industry to one
that becomes a must-have part of any significant media buy. That's going to be
great news for our customers."
BroadSign's software is specifically designed to meet the latest demands
of the advertising community. Ad buyers are able to target specific regions,
times or demographics and match them with promotional and merchandising
activity. BroadSign's audit-ready proof-of-play reports enable marketers to
see how their in-store advertising affects product sales by correlating
campaign playback information with point-of-sale data.
About BroadSign International Inc.
BroadSign International Inc. is a worldwide provider of hosted solutions
for managing digital signage networks. The BroadSign(TM) Suite resolves the
challenges facing operators of digital signage networks: the need for full
campaign execution functionality, accountability and scalability. The software
enables media specialists to target, sell or purchase network airtime and
account for campaign performance. BroadSign combines extensive expertise in
digital signage software, media, advertising, and information technology. The
BroadSign Suite is used by digital signage networks in 25 countries around the
world. The company's corporate office is located in Minnetonka, Minn., USA.
For further information:
For further information: Jen Jorgensen of Weber Shandwick,
+1-952-346-6367, firstname.lastname@example.org, for BroadSign International