BroadSign expands into key Asian markets

    New Contracts Include Major Retailer in India with Plans for Thousands of

    MONTREAL, Nov. 19 /CNW Telbec/ - BroadSign Canada Inc., announces that
its parent company, digital signage software provider BroadSign International
Inc. ("BroadSign"), is expanding its global presence beyond its current base
in North America and Europe into Asia, specifically targeting India and China.
A recent customer win in India is launching BroadSign's presence in the
region, after beating out over 20 other competing vendors to provide the
software that will drive a retail digital signage network encompassing more
than 300 stores, with plans by the retailer for thousands of stores in the
    BroadSign's software powers digital signage networks in stores,
restaurants, malls and transportation hubs around the world. The company
expects its experience working with both network operators and retailers to be
beneficial in India and China, where retailers are often building and
operating the networks themselves. In addition, BroadSign's focus on scalable
software that remains affordable to manage even as the number of screens
increases dramatically makes it well-suited for the rapidly growing retail
markets of Asia.
    BroadSign's Montreal support center will play a key role in the company's
global expansion plans. The center already offers around-the-clock support in
10 languages to customers in 25 countries, making the addition of China and
India support a simple incremental step. A $4.5 million investment to enlarge
these facilities had recently been announced and BroadSign Canada inc. will
shortly start a recruiting effort in order to able to meet the added demand
resulting from this new contract.

    About BroadSign International Inc.

    BroadSign International Inc. is a worldwide provider of hosted solutions
for managing digital signage networks. The BroadSign(TM) Suite resolves the
challenges facing operators of digital signage networks: the need for full
campaign execution functionality, accountability and scalability. The software
enables media specialists to target, sell or purchase network airtime and
account for campaign performance. BroadSign combines extensive expertise in
digital signage software, media, advertising, and information technology. The
BroadSign(TM) Suite is used by digital signage networks in 25 countries around
the world. The company's corporate office is located in Minnetonka, Minn.,

For further information:

For further information: BroadSign International Inc., (514) 399-1184,; Media: Pascale Poitras, Atomica Consultants Inc., (514)
878-2552 ext. 222,

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