BroadSign appoints new chairman and invests $4.5 million in Montreal facilities

    Digital Signage Software ProviderPlans to Double Workforce in Montreal
    Next Year

    MONTREAL, Nov. 6 /CNW Telbec/ - BroadSign Canada Inc., announces that its
parent company, digital signage software provider BroadSign International Inc.
("BroadSign"), appointed top technology expert Mr. Richard Boudreault as
chairman of the Board of Directors and will invest an additional $4.5M in its
facilities located in Montreal, Quebec.
    BroadSign will use the new investment to expand the research and
development department and reinforce the company's customer service and
support infrastructure in Montreal. The company also plans to build a new call
center and expects to double its Montreal-based work force from 30 to
60 employees in 2008. Most of the new hires will be dedicated to ensuring
BroadSign continues to provide the highest-quality support services to its
growing base of digital signage network customers.
    "Montreal offers a wealth of development and support resources, as well
as a friendly business environment for a technology company like BroadSign,"
said BroadSign President and CEO Rick Engels. "The city has already proven to
be an excellent source of digital signage technical talent."
    New Chairman Richard Boudreault brings a strong background in start-up
and development-stage technology ventures to the board. He has held
technology-related positions in organizations including SOFINOV, a subsidiary
of Caisse de dépôt et placement du Québec, Oerlikon Aerospace, and the
Aerospace Technology Center. He has also been an active member of over
20 boards for both private and public companies.
    Boudreault holds an MBA from Quebec's Sherbrooke University, a Master of
Engineering from Cornell University and a degree in Physics from the
University of Montreal. He is Fellow of several learned societies and
    "I am honoured to become Chairman of the Board at Broadsign and I have
already started working with other directors and Broadsign's managers to
further expand the market share and strengthen the company's positions to the
leading software provider for the industry," said Richard Boudreault.

    BroadSign is a world leader in digital signage, recognized for its
proprietary technology, brand and business model. The market served by
BroadSign is in rapid expansion as large retailers, location owners and
advertisers are adopting digital signage as the new medium to communicate
directly with clients and consumers.
    RocSearch, an independent market analysis firm, forecasts that the
digital signage market would grow from 2B$ in 2003 to some 7B$ by 2008 and is
expected to reach 14.7B$ in 2011.

    About BroadSign International Inc.

    BroadSign International Inc. is a worldwide provider of hosted solutions
for managing digital signage networks. The BroadSign(TM) Suite resolves the
challenges facing operators of digital signage networks: the need for full
campaign execution functionality, accountability and scalability. The software
enables media specialists to target, sell or purchase network airtime and
account for campaign performance. BroadSign combines extensive expertise in
digital signage software, media, advertising, and information technology. The
BroadSign(TM) Suite is used by digital signage networks in 25 countries around
the world. The company's corporate office is located in Minnetonka, Minn.,

For further information:

For further information: Media: Pascale Poitras, Atomica Consultants
Inc., (514) 878-2552 ext. 222,; BroadSign
International Inc., (514) 399-1184,

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