Bridor expands use of CHEP pallet pool

    Financial, productivity and budgeting benefits reported

    BOUCHERVILLE, QC, June 30 /CNW/ - Bridor, a leading baker of frozen
breads and pastries, today announced it is increasing the use of pallets from
CHEP, the world's largest equipment pooling company. The company will be
transporting its product lines on CHEP pallets from facilities here and in
Vineland, NJ to participating supermarkets, grocery wholesalers, foodservice
distributors, convenience store distributors and club stores across North
    Bridor has been using CHEP pallets to ship product to a major customer
for a few years with great success. Prior to this initial operation, the
company had been using a pallet exchange program, but experienced pallet
quality issues and pallet sourcing difficulties.
    "There were several inefficiencies with our previous pallet management
system we wanted to eliminate so we could be more productive in our
warehouses. After using the program with one client for a period, we decided
to move all possible shipments to CHEP because we receive high quality pallets
every time and we don't have to make a significant investment in time and
money," said Marc Durivage, Director of Logistics and Procurement at Bridor.
    Durivage also reported that using CHEP makes it easier for the financial
side of the company to budget.
    "Because the CHEP program reduces administrative and other costs, and
usage is directly tied to sales volume, the logistics and distribution staff
at Bridor can more accurately prepare budgets and control expenses. We are
committed to making it easy for Bridor and all of our partners to do business
with us," said Jason Adlam, Director, Sales and Customer Service, CHEP Canada.

    About Bridor

    BRIDOR set the industry standard with the installation and operation of
the first production line for par-baked, frozen breads, as well as the first
production line for frozen and proof & bake Viennese pastry in North America.
Bridor adapted to new market demands by assuring the quality, consistency, and
food safety that even the most demanding clients have a right to expect.
Servicing important distributors, grocery chains, restaurants and hotels in
Canada and the United States as well as France, Bridor is on the leading edge
of the latest trends and innovations, constantly working to improve so that it
can adapt its products and continue to create demand in different markets.
    BRIDOR owns and operates all three plants in North America: two in Canada
and one in the United States (Vineland, NJ). Our sister company, BRIDOR
FRANCE, owns a factory in Rennes that serves all the European markets as well
as some in Asia. The North American division of BRIDOR divides sales between
Canada and the United States and has 350 Canadian and American employees. More
information is available at

    About CHEP

    CHEP is the global leader in pallet and container pooling services
serving many of the world's largest companies. The company has more than 7,000
employees and operates in 45 countries. Combining superior technology and an
asset base of more than 300 million pallets and containers, CHEP offers its
customers exceptional value, a platform that enables reduction in customer
product damage, and an environmentally sustainable logistical solution. Supply
chains served include consumer goods, produce, beverage, and the automotive
industry. With global partners that include Procter & Gamble, SYSCO,
Kellogg's, Kraft, Nestle, Ford and GM, CHEP is known for Handling the World's
Most Important Products. Everyday.
    For more information about CHEP, please visit:

For further information:

For further information: Jason Adlam, CHEP Canada, (905) 789-4213,; Ronald Margulis, RAM Communications, (908) 272-3930,

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