Bridgewater Unveils myPolicy Solution for iPhone and BlackBerry

    Innovative approach empowers subscribers to personalize and manage mobile
    data usage, set limits and notifications, receive special offers, and
    prevent bill shock

    SINGAPORE, June 17 /CNW/ - Bridgewater Systems (TSX: BWC), the mobile
personalization company, today announced Bridgewater's myPolicy(TM) solution.
It features the new myPolicy application for the Apple(R) iPhone and Research
in Motion's BlackBerry(R), and policy control components that communicate with
network and IT systems to provide a real-time view of mobile usage.


    -  Bridgewater's myPolicy solution enables mobile operators to give
       subscribers control over their mobile experience including:

       -  My Usage: Tracking real-time data, SMS and applications usage, as
          well as voice and roaming charges anytime, anywhere.
       -  My Limits: Setting personalized limits, notifications, and roaming
          controls to manage mobile usage and prevent bill shock.
       -  My Offers: Receiving special offers in real time such as day passes
          for new applications, roaming passes for subscribers who are
          traveling, bandwidth top-ups, or free SMS with mobile advertising.

    -  The solution features:

       -  The new myPolicy client application for the Apple iPhone and RIM's
          BlackBerry and coming soon for additional smartphones.

       -  Software development kits that allow operators to brand, customize
          and extend the myPolicy application to meet operator-specific

       -  The new myPolicy Broker, a module of the Bridgewater(R) Policy
          Controller that brokers requests between the myPolicy application
          and the Policy Controller, and retrieves the appropriate
          information to present to the subscriber according to their

       -  The Bridgewater Policy Controller, a PCRF-compliant policy control
          function that applies real-time network, application and subscriber
          rules such as updating usage information, providing subscriber
          context, and enforcing limits. The Policy Controller sends requests
          and receives information from relevant network and IT systems.

    -  It offers several key benefits for mobile operators:

       -  Improve customer loyalty by empowering consumers and enterprises to
          set their own policies including mobile usage at home, in the
          office, and while roaming, personal limits and notifications,
          prioritizing applications, or assigning different usage thresholds
          by employee function.

       -  Increase Apps Store brand awareness with a convenient mobile
          application that offers easy access to personalized usage controls
          and service options that leverage subscriber assets such as
          preferences, location, billing, and behaviors. Operators can
          customize the myPolicy application with functions available on
          self-service web portals such as modifying plans and access to
          account features.

       -  Drive incremental revenues with personalized services such as
          roaming or application day passes, bandwidth boosts, and special
          event offers based on usage or location. Custom myPolicy solutions
          can be provided to enterprise IT departments to manage mobile

       -  Reduce customer service costs by giving subscribers the freedom to
          set their own policies and monitor usage in real time on their
          mobile devices.


    Peter Mottishaw, Principal Analyst, Analysys Mason

    "There has been a rapid take up of mobile data services in the last two
years, driven by the introduction of more usable smartphones, such as the
iphone and more attractive mobile data tariffs. However, users remain
concerned about unexpected charges and bill shock. They are looking for ways
to personalize and control their mobile data usage and experience. They want
to monitor their roaming usage while traveling, receive notifications when
they are near their monthly bandwidth limit, know how much data an application
is using, and receive timely offers. Mobile operators who can meet these
requirements will be rewarded by loyal customers and increased take up of
mobile data services."

    David Sharpley, Senior Vice President, Bridgewater Systems

    "Bridgewater's myPolicy solution revolutionizes the relationship between
mobile operators and their subscribers by empowering smartphone users to
personalize and manage their mobile usage and experience. This unique and
innovative approach underscores Bridgewater's policy market leadership and the
compelling value we bring to mobile operators."

    Visit Bridgewater Systems at CommunicAsia 2009, stand 3J2-01, Hall 3, on
the Canada/Ontario pavilion at the Singapore Expo from June 16-19, 2009. Join
Bridgewater Senior Vice President David Sharpley on June 17th in press
conference room K at 10:30 am to hear about the new myPolicy solution and see
live demonstrations.

    Tags / Keywords

    Bridgewater Systems, Analysys Mason, myPolicy, iPhone, BlackBerry, mobile
bill shock, EU Mobile Data Roaming, Policy Controller, Apps Store


    About Bridgewater Systems

    Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization suite
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller (AAA),
the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home
Subscriber Server (HSS). More than 120 leading service providers including
America Movil, Bell Canada, Clearwire, Cox, Hutchison Telecom, Iusacell,
Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex,
Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly deliver
innovative mobile services to over 150 million subscribers. For more
information, visit us at

    Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or registered
trademarks of Bridgewater Systems Corporation. All other company, product
names and any registered and unregistered trademarks mentioned are used for
identification purposes only and remain the exclusive property of their
respective owners.

For further information:

For further information: Joanne Steinberg, Bridgewater Systems,, (613) 591-9104 extension 2032,
Mobile: (613) 884-8831; Tony Tan, MS&L Asia Pacific,, Tel: +65 6595 9812, Mobile: +65 9048 6981

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