Bridgestone Firestone Canada Inc. gears up for Grand Prix of Canada with Open House Day and the infamous Street Décor Program

    Windows of downtown Montreal stores sport F1 theme; displays to be judged
    by designer Marie Saint Pierre

    MONTREAL, June 4 /CNW Telbec/ - The city will once again be the stage for
the most sought-after motor sports event of the year as Montrealers prepare to
welcome the Formula 1 teams and their fans to start the Grand Prix of Canada
festivities. One such activity is the Bridgestone-sponsored Open House Day on
June 7 hosted by Bridgestone Firestone Canada Inc. (BFCA).
    The Bridgestone brand is the official sponsor of Open House Day at
Circuit Gilles-Villeneuve on Thursday, June 7, from 9 a.m. to 1 p.m. The
Bridgestone display truck will be the first attraction racing fans see when
they arrive at the site. A replica of Michael Schumacher's 2003 Ferrari will
also be on display. Employees from the Bridgestone Firestone factory in
Joliette will be on hand in three Bridgestone tents next to the Bridgestone
display truck to explain and demonstrate how standard and racing tires are
developed from start to finish.
    During the Open House Day, visitors will also enjoy an exhibit showcasing
the works of the Bridgestone 2006 Photo Contest winners. The contest, now in
its fifth year, is open to students attending a group of Canadian institutions
offering courses in professional photography.
    People wishing to attend the Grand Prix of Canada Open House Day on June
7 must obtain free passes available at participating Bridgestone retailers.
For more information on Open House Day or for the list of participating
Bridgestone retailers, please visit the Grand Prix website at
    Downtown store windows are already in F1 mode for the 7th annual
Bridgestone Decor Program. BFCA provides stores with free racing items such as
flags, pennants, shirts and caps, mounted images of the 2007 F1 teams and
tires to decorate their windows.
    "We are well aware that people in Montreal are tremendous motor-racing
fans, and the city literally vibrates with excitement and enthusiasm as it
plays host to the Grand Prix of Canada every year," said Michael Sigillito,
Director, Consumer Tire Marketing BFCA. "The idea behind the Bridgestone Decor
program is to provide stores with an opportunity to be involved in the
festivities and feel a part of this major event in the city."
    A fashion-industry personality, designer Marie Saint Pierre, will be
judging the displays of participating stores. The store with the most
attractive window display will be awarded a pair of three-day event tickets in
the F1 Restaurant's Elite loge for the 2007 Grand Prix of Canada, an award
valued at approximately $4,000. More than 40 stores, mainly on Saint-Catherine
Street between Crescent and University, are among this year's Bridgestone
Decor Program participants. The 2007 Bridgestone Decor Program winner will be
announced on Tuesday, June 5.
    "Forty is a substantial number of participating stores", said Marie Saint
Pierre. "It means that the stores located in the downtown core recognize the
value and relevance of the Bridgestone Decor Program during the Grand Prix of
Canada. I am looking forward to seeing how the stores are able to integrate
the material distributed by Bridgestone into their own displays. It should
attract a lot of attention from passers-by and get people caught up in the
euphoria of Grand Prix of Canada week in Montreal."

    Bridgestone is the official tire of the Grand Prix of Canada, which runs
this year from June 8-10 on Circuit Gilles-Villeneuve.

For further information:

For further information: William Samman, ou Paul
Vaillancourt III,, Torchia Communications, (514)

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