World Retail Congress 2011
BERLIN, Sept. 23, 2011 /CNW/ - Germany is by far Europe's e-commerce
leader, according to a new study. But at the same time, many retailers
are following Apple's success with single brand brick-and-mortar
stores. What combination is right for Germany's market? Germany Trade &
Invest will have representatives at this year's World Retail Congress
in Berlin from September 25-28 to outline the unique characteristics of
Europe's largest market and the latest investment opportunities.
"For brands large and small, there is no way around Germany. And with
its central position in Europe, retailers use Germany as a springboard
to reach the entire European market," said Julia Morgenstern, retail
market expert at Germany Trade & Invest in Berlin.
Germany's retail market mirrors global trends, which has seen a shift
toward multi-channel marketing and sales strategies. Companies are
seeking the optimal way to combine e-commerce with single brand
"Consumer spending in Germany has remained remarkably stable over the
past year, despite economic uncertainty in Europe. This confidence
ensures that Germany will continue to attract retailers in the future,"
continued Morgenstern, who advises international investors looking to
enter the German market.
At this year's World Retail Congress, Germany Trade & Invest will host a panel discussion on future market strategies with retail
experts from Google Germany and private shopping club vente-privee.com, in addition to representatives from retail heavyweights Desigual,
Mango and Calvin Klein (Warnaco Europe) on September 26.
Germany Trade & Invest is the foreign trade and inward investment promotion agency of the
Federal Republic of Germany. The organization advises foreign companies
looking to expand their business activities in the German market. It
provides information on foreign trade to German companies that seek to
enter foreign markets.
SOURCE Germany Trade and Invest
For further information:
Germany Trade & Invest