Brick Brewing launches NEW Laker Ale in 24 bottles at the lowest legal price

    WATERLOO, ON, Oct. 1 /CNW/ - Brick Brewing Company is proud to add NEW
Laker Ale to its line-up of value-priced, premium quality beers including
Laker Lager, Laker Light, Laker Red 5.5, Laker Honey, Laker Strong and Laker
    "Today's beer consumer wants two things above all else, more styles to
choose from and more value for their buck. By offering NEW Laker Ale at $23.35
a two-four, we will have delivered great tasting Ale at the lowest legal
price" said Sean Dennis, Director of Marketing and Planning for Brick Brewing
    Laker Ale is a truly balanced all natural beer that is brewed using only
the finest 100% Canadian barley and hand selected hops. The result is
distinct, clean, crisp taste leaving this premium ale with a pleasantly smooth
    "With Laker Ale at the lowest legal price, Brick will continue to build
our owner brands within the value beer segment" said George Croft, President
and Chief Executive Officer. "The launch of Laker Ale and the re-launch of
Laker Honey will be supported with outdoor billboards across Ontario starting
today" added Croft.
    Laker Ale and Laker Honey two-fours are now available at The Beer Store
and Retail Partner Stores across Ontario at the lowest legal price of $23.35
plus deposit.

    NOTE TO PHOTO EDITORS: A photo accompanying this release is available
    upon request.

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company, founded by Jim
Brickman in 1984, was the first craft brewery to start up in Ontario, and is
credited with pioneering the present day craft brewing renaissance in Canada.
Brick has complemented its J. R. Brickman Founder's Series and Waterloo Dark
premium craft beers with other popular brands such as Laker, Red Cap and
Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us

For further information:

For further information: George Croft, President and CEO, Tel: (519)
576-9100 Ext. 247, E-mail:

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