Brick Brewing expands fleet of Laker trailers

    WATERLOO, ON, Aug. 29 /CNW/ - Brick Brewing Co. Limited announced today,
that they have expanded their current tractor trailer fleet and partnered with
Laidlaw Carriers increasing Brick's Laker trailer fleet to 21 units.
    "Logo'd trailers provide high impact advertising that leaves a big
impression. You share the road with thousands of motorist's everyday. By using
a 53 foot by ten foot banner on a tractor trailer that displays our Laker
brands, you allow for much greater viewing times and provide a superior form
of mass advertising," said Sean Dennis, Director of Marketing and Planning for
Brick Brewing Company.
    "The trailers will travel on some of our busiest highways and main
streets of Ontario. It is a highly efficient and cost effective way to get our
message out to the beer consumer," said George Croft, President and Chief
Executive Officer.
    Laidlaw's well-built presence and their ability to provide quicker
transit times, will allow for direct delivery to Beer Stores in Sudbury,
Thunder Bay, Sue Ste. Marie, North Bay, Timmins and a few other select
locations in the Northern Ontario.

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company, founded by Jim
Brickman in 1984, was the first craft brewery to start up in Ontario, and is
credited with pioneering the present day craft brewing renaissance in Canada.
Brick has complemented its J. R. Brickman Founder's Series and Waterloo Dark
premium craft beers with other popular brands such as Laker, Red Cap and
Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us

For further information:

For further information: Sean Dennis, Director of Marketing and
Planning, Tel: (519) 576-9100 Ext. 242, E-mail:

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