BARCELONA, Spain, May 8 /CNW/ -- In advance of the worldwide release of
the highly anticipated motion picture Terminator Salvation, Formula One
championship leaders Brawn GP will join Sony Pictures Releasing International
to feature imagery from the film on their cars at the Grand Prix of Spain,
which begins today. The film will be released in Europe and around the world
June 3, 2009.
The class-leading racecars of Jenson Button and Rubens Barrichello will
carry the new and unique Terminator Salvation imagery. This unique, one-race
sponsorship builds anticipation toward the red-carpet European Premiere on May
28, 2009, in Paris.
The partnership reunites Sony Pictures Releasing International and
Formula One following Arnold Schwarzenegger's famous appearance at the 2003
British Grand Prix to promote T3 - Rise of the Machines.
Nick Fry, CEO, Brawn GP, said, "We are thrilled to be supporting Sony
Pictures Releasing International with the launch of Terminator Salvation at
this weekend's Spanish Grand Prix. Our promotional partnership will see both
race cars and our garage branded in the movie's famous imagery as we help
launch one of Hollywood's biggest movies of the year to over 580 million F1
viewers in over 90 countries. The Terminator brand promises thrilling action
and high drama as machines and human ingenuity battle for supremacy - it's a
perfect match for Brawn GP and Formula One."
"The Terminator franchise has a long standing relationship with Formula
One and we are thrilled to be partnering with the number one team, Brawn GP,"
added McG, director of the film. "This motorsport series represents the best
of the mechanical engineering and is true trial of the human spirit, themes
that perfectly parallel Terminator Salvation."
Sal Ladestro, executive vice president, Marketing, Sony Pictures
Releasing International, said, "Formula One is one of the most popular sports
in the world and there are no bigger stars right now than the team of Brawn
GP. With all eyes on Spain this weekend, we can think of no better partner to
build anticipation for the international launch of Terminator Salvation than
Brawn GP and Formula One."
Set in post-apocalyptic 2018, Terminator Salvation stars Christian Bale
as John Connor, the man fated to lead the human resistance against Skynet and
its army of Terminators. But the future Connor was raised to believe in is
altered in part by the appearance of Marcus Wright (Sam Worthington), a
stranger whose last memory is of being on death row. Connor must decide
whether Marcus has been sent from the future, or rescued from the past. As
Skynet prepares its final onslaught, Connor and Marcus both embark on an
odyssey that takes them into the heart of Skynet's operations, where they
uncover the terrible secret behind the possible annihilation of mankind.
Terminator Salvation is directed by McG, from a screenplay by Michael
Ferris and John Brancato. The film is produced by Moritz Borman, Derek
Anderson, Victor Kubicek and Jeffrey Silver, and executive produced by Peter
D. Graves, Bahman Naraghi, Mario F. Kassar, Andrew G. Vajna, Joel B. Michaels,
Dan Lin and Jeanne Allgood.
Terminator Salvation will be released in the U.S. on May 21, 2009 by
Warner Bros. Pictures. Sony Pictures Releasing International is distributing
the film in most international territories between May 27, 2009 and June 13,
For further information:
For further information: Steve Elzer of Sony Pictures Entertainment,
+1-310-244-7142, Steve_Elzer@spe.sony.com Web Site: