Brand Management Consultancy Chemistry to Open European Practice

    Brand Experience Pioneer Stephen Blanchette to Lead Expansion

    TORONTO, Canada and MUNICH, Germany, July 17 /CNW/ - Leading Canadian
brand management consultancy Chemistry has opened a new office in Munich
Germany to better serve Europe and emerging markets. Chemistry's European
expansion will be led by brand experience pioneer Stephen Blanchette.
    "Our practice has been informed by experience in Europe and North
America, but our primary focus was on providing brand solutions for North
American companies," said Chemistry partner Will Novosedlik. "We have been
looking to enter the European market for some time, so when the opportunity to
work with Stephen Blanchette arose we jumped at it."
    With over 18 years of multinational experience Blanchette is ideally
positioned to lead Chemistry's Europe and emerging markets practice.
    "I'm thrilled to join Chemistry and to be able to extend their strategic,
practical approach to brand management to companies and organizations on this
side of the world," said Blanchette. "We not only share a vision and purpose;
we also share experience in these markets. I know there is great potential and
receptivity here for the branding expertise that we offer."
    Most recently Blanchette was the Director of Brand & Advertising at
Madrid-based ONO, Spain's leading telecommunications provider where he was
responsible for completely revitalizing the brand, including re-defining the
company's market positioning, overall marketing strategic framework, identity
guidelines and all customer-facing communications.
    "Stephen's reputation as a brand experience pioneer will add tremendous
depth to that aspect of our practice," said Chemistry partner Susan McGibbon.

    About Chemistry

    Chemistry is a brand management consultancy that fuses business and brand
strategy to drive competitive advantage for clients in North America and
Europe. The firm offers expertise in brand, strategy, communications planning,
experience design and implementation, internal brand engagement, brand
measurement and management.

For further information:

For further information: Michael Forbes, (416) 999-3069,

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