Brad Robins named Chief Marketing Officer of SickKids Foundation

    TORONTO, July 8 /CNW/ - Michael O'Mahoney, President of SickKids
Foundation, announced today that Brad Robins has been appointed Chief
Marketing Officer, effective July 7, 2008.
    "We are extremely pleased to have an individual of Brad's caliber join
SickKids Foundation," says O'Mahoney. "Brad brings extensive experience in
marketing and communications at an important juncture in the strategic
direction of SickKids."
    Prior to joining SickKids Foundation, Mr. Robins was Chairman,
Intellectual Capital Inc., and Director of New Business Ventures at Segal
Communications, where he was instrumental in the growth of Facebook in the
Canadian market. Brad has held positions as Vice-Chair of DDB Needham
Worldwide and Chief Marketing Officer of The Katz Group, a family of over
1,500 independent pharmacies. Formerly founding partner KSR Sports and a
senior executive at IMG Hockey, Mr. Robins has advised top-level athletes and
was ranked as one of Canada's Top Sports Marketers by the Globe and Mail.
    As the Chief Marketing Officer for SickKids Foundation, Mr. Robins will
lead the marketing, public relations, branding, product development,
innovation and web communications teams.

    About SickKids Foundation

    SickKids Foundation is the largest non-governmental granting agency in
children's health in Canada. Since 1972, the Foundation has generated more
than a billion dollars towards children's health care and has granted more
than $70 million to researchers across the country. Our mission is to inspire
our communities to invest in health and scientific advances to improve the
health of children in Canada and around the world. Our vision is, "Healthier
Children. A Better World."
    In September 2006, SickKids Foundation launched the largest fundraising
campaign for a hospital in Canada. The SickKids Believe fundraising campaign
has a goal of $500 million to be reached by 2011.

For further information:

For further information: Sandra Chiovitti, SickKids Foundation, P: (416)
813-8292, E:

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