MARKHAM, ON, June 10 /CNW/ - For the next two years, 20 Boys and Girls
Clubs across Canada will be able to help thousands of children and youth eat
healthier and be more active through renewed support from Kraft Canada of Boys
and Girls Clubs of Canada's (BGCC) national healthy living program, Cool
Created in 2005, Cool Moves helps children eight to 12 years of age "Play
Cool" by incorporating physical activity into their daily lives and "Eat
Smart" by learning about how to make healthy food choices.
"Physical activity and healthy eating have always been an important part
of Boys and Girls Club programs across Canada," said Pam Jolliffe, President
and CEO, Boys and Girls Clubs of Canada. "Obesity and poor health outcomes in
children are growing at an alarming rate, and research shows that over half of
Canadian children and youth, age five - 17, are not active enough for optimal
growth and development. There is currently a real need to assist young people
with changing attitudes and habits about living a healthy, balanced lifestyle.
We are delighted that Kraft Canada has renewed its commitment to this
successful program and we thank them for their continued support."
According to recent data, 91% of Canadian children and youth are not
meeting Canada's Physical Activity guidelines. In 2004, 26% of children aged
two to 17 were overweight or obese. This figure has more than doubled since
1978 when it stood at 12%.
The quality of many children's diets is also poor. More than 24% of
children in Grade 4 do not eat breakfast every day. By Grade 8, 47% of girls
and 33% of boys do not eat breakfast daily. A 2004 study revealed that 59% of
children and adolescents ate fewer than five servings of fruits and vegetables
Ten Boys and Girls Clubs will each receive $6,000 this year to help
provide program training and implementation, new equipment and staff
resources. Another 10 Clubs will benefit in 2009. To date, Kraft Canada has
contributed almost $600,000 to the program.
"Our vision is to help Canadians eat and live better, so we
wholeheartedly believe in this program that helps children focus on staying
active and learning how to make healthier food choices," said Dino Bianco,
President of Kraft Canada. "We're thrilled to continue our support of Boys and
Girls Clubs of Canada's Cool Moves program to help accomplish these goals."
All Boys and Girls Clubs have access to Cool Moves program materials and
staff training, developed with Kraft Canada's support, to offer the program
Boys and Girls Clubs in the following communities will receive the Cool
Moves grants in 2008:
British Columbia - Kamloops, Okanagan
New Brunswick - Moncton Newfoundland - St. John's
Ontario - Brantford, Dovercourt, Pembroke
Prince Edward Island - Charlottetown
Quebec - Dawson
Saskatchewan - Regina
About Boys and Girls Clubs of Canada
Boys and Girls Clubs of Canada is a leading, national provider of
programs to children and youth that support the healthy physical, educational
and social development of close to 200,000 young people and their families
each year. In 700 community locations across Canada, clubs offer after-school
programs in physical recreation, technology, the arts, literacy, personal
growth and more. Many clubs also provide meals, emergency shelter, family
support programs and other support to children, youth and families at risk.
Boys and Girls Clubs have been helping young Canadians to discover, develop
and achieve their potential for over 100 years. To learn more, visit
Kraft Foods (NYSE: KFT) is one of the world's largest food and beverage
companies, with 2007 revenues of more than $37 billion. For more than 100
years, Kraft has offered consumers delicious and wholesome foods that fit the
way they live. Kraft markets a broad portfolio of iconic brands in more than
150 countries, including nine brands with revenues exceeding $1 billion: Kraft
cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese;
Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs
coffees, Milka chocolates and LU biscuits. Kraft is listed in the Standard &
Poor's 100 and 500 indexes. The company is a member of the Dow Jones
Sustainability Index and the Ethibel Sustainability Index. For more
information, visit the company's web site at www.kraft.com. In Canada, company
brands include Kraft Dinner macaroni and cheese, Christie cookies and
crackers, and Delissio pizza.
For further information:
For further information: Media Contacts: Christine Amendola, National
Communications Specialist, Boys and Girls Clubs of Canada, (905) 477-7272 ext.
237, email@example.com; Lynne Galia, Associate Director Corporate Affairs,
Kraft Canada Inc., (416) 441-5610, firstname.lastname@example.org