Boulder Specialty Brands Announces Date for Special Meeting

    LONGMONT, COLO., April 27 /CNW/ - Boulder Specialty Brands, Inc.
("Boulder") (OTCBB:BDSBU)(OTCBB:BDSB)(OTCBB:BDSBW) announced today that it has
set May 17, 2007, for a special meeting of stockholders to consider and vote
on Boulder's previously announced proposed acquisition of GFA Holdings, Inc.
("GFA"), the owner of GFA Brands, Inc., maker of Smart Balance(R) and Earth
Balance(R) heart-healthy food products and other established brands.

    Stockholders of record as of April 5, 2007, the record date for the
meeting, will be entitled to attend the special meeting and vote on the
proposed acquisition and related proposals, including a proposal to change the
combined company's name to Smart Balance, Inc. The meeting will be held at 10
a.m., May 17, 2007, at the Teaneck Marriott at Glenpointe Hotel, in Teaneck,
New Jersey.

    In connection with the proposed business combination, Boulder has filed a
definitive proxy statement with the SEC. Investors and security holders are
advised to read the proxy statement carefully because it contains important
information. Investors and security holders may obtain such materials and
other documents filed by Boulder from the SEC's web site at

    This press release is not a proxy statement or a solicitation of proxies
from the holders of common stock of Boulder and does not constitute an offer
to sell or a solicitation of an offer to purchase any securities of Boulder.
Any solicitation of proxies will be made only by the proxy statement that will
be mailed to Boulder stockholders. Investors and security holders of Boulder
are urged to read the proxy material because it contains important information
about Boulder, GFA and the proposed GFA acquisition.

    Boulder is a company that was formed for the specific purpose of
consummating a business combination in the food or beverage industries. In
December 2005, Boulder completed its initial public offering. GFA, based in
Cresskill, New Jersey, markets various foods under the Smart Balance(R), Earth
Balance(R), Smart Beat(R) and other brand names. GFA is a licensee of Brandeis
University for its patented oil blend to help improve HDL/LDL cholesterol

    Forward-looking Statements

    This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995, about Boulder, GFA
and their combined business after completion of the proposed acquisition.
Forward-looking statements are statements that are not historical facts. Such
forward-looking statements are based upon the current beliefs and expectations
of Boulder's and GFA's management and are subject to risks and uncertainties,
which could cause actual results to differ from the forward-looking
statements. The following factors, among others, could cause actual results to
differ from those set forth in the forward-looking statements: the failure of
Boulder stockholders to approve the proposed merger agreement with GFA and the
transactions contemplated thereby; the successful completion of the private
placement and debt financing; the number and percentage of Boulder
stockholders voting against the acquisition; changing interpretations of
generally accepted accounting principles; continued compliance with government
regulations; legislation or regulatory environments; requirements or changes
adversely affecting the businesses in which GFA is engaged; demand for the
products and services that GFA provides; general economic conditions;
geopolitical events and regulatory changes, as well as other relevant risks
detailed in Boulder's filings with the Securities and Exchange Commission. The
information set forth herein should be read in light of such risks. Neither
Boulder nor GFA assumes any obligation to update the information contained in
this press release.

    Additional Information and Where to Find It

    In connection with the proposed acquisition, financing and required
stockholder approval, Boulder Specialty Brands, Inc., has filed a definitive
proxy statement with the Securities and Exchange Commission, which will first
be mailed to the stockholders of Boulder on or about April 27, 2007. Boulder's
stockholders are urged to read the proxy statement and other relevant
materials, as they will contain important information about the acquisition of
GFA and the related private placement financing. Boulder stockholders are able
to obtain a free copy of the definitive proxy statement and other relevant
materials at the Securities and Exchange Commission's Internet site
( Copies of such filings can also be obtained, without
charge, by directing a request to Boulder, 6106 Sunrise Ranch Drive, Longmont,
CO, 80503.

    Boulder and its officers and directors may be deemed to have participated
in the solicitation of proxies from Boulder's stockholders in favor of the
approval of the acquisition and related private placement financing.
Information concerning Boulder's directors and officers is set forth in
Boulder's Annual Report on Form 10-K, which was filed with the SEC on March
31, 2006, and is available free of charge at the SEC's website
( Stockholders may obtain more detailed information
regarding the direct and indirect interests of Boulder and its directors and
executive officers in the acquisition and related private placement financing
by reading the preliminary and definitive proxy statements regarding the
merger and private placement financing, which have been filed with the SEC.

For further information:

For further information: Core Communications Partners Public & Investor
Relations: Kirk Brewer, 214-213-5495

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