Botaneco Announces Burt's Bees as National Brand Customer

    Burt's Bees launches three new products containing Botaneco's
    Hydresia(TM) ingredient

    CALGARY, Jan. 17 /CNW/ - Botaneco, a business unit of SemBioSys Genetics
Inc. (TSX:SBS), announces that Burt's Bees, the largest natural personal care
company in North America, is using Botaneco's Hydresia(TM) ingredient in two
body washes and a hand soap that were launched by Burt's Bees across the
United States earlier this month. By using the Hydresia(TM) ingredient, Burt's
Bees' new natural products offer consumers superior hydration, skin
conditioning and moisturization when compared to marketed synthetic
    "Burt's Bees is a leader in the field of natural personal care products,
and their launch of three new products containing the Hydresia(TM) base
emulsion validates confidence in the benefits that Botaneco products bring to
the personal care industry," says Andrew Baum, President and CEO of Botaneco
parent company SemBioSys. "Several major personal care companies are
evaluating the performance benefits of the Hydresia(TM) ingredient, and we are
optimistic that we will expand our sales base significantly in 2008 based on
continued consumer demand for performance naturals."
    Patent-protected Hydresia(TM) is a branded base emulsion naturally
derived from seed oilbodies, or oleosomes. These oleosomes serve as natural
storehouses for the emollient oils, antioxidants and natural moisture barriers
that serve to keep the skin soft, supple and young looking. Using a
proprietary process developed by SemBioSys, these oleosomes are isolated from
the seed fully intact, and when used in skin care applications can provide
lasting protection to the skin. When used as the base emulsion for personal
care products, the Hydresia(TM) ingredient releases natural emollients,
antioxidants and moisture barriers, and can replace such traditional
emulsifiers as petroleum and animal byproducts.
    "The superior hydration, moisturization and emulsifying benefits of
Botaneco's Hydresia(TM) ingredient infused in our new body and hand washes
have enabled us to develop a set of superior cleansers," said Camey Reid,
Senior Brand Manager at Burt's Bees. "The fact that the Hydresia(TM)
ingredient is derived from an all natural ingredient with proven and validated
performance benefits allows us to continue our brand commitment of delivering
the highest quality natural products to our consumers."

    About Botaneco

    From development through delivery, Botaneco is a performance based,
technologically advanced botanical science organization that manufactures and
markets a branded line of products that harness the naturally occurring
benefits of protein protected seed oils. Botaneco provides performance,
innovation and choice in creating natural, renewable and versatile delivery
systems and ingredients used in the development of cosmetics, personal care
and prescription topical/dermatology products beneficial to humans and the
environment. Botaneco is a business unit of Calgary-based biotechnology
company SemBioSys. More information can be accessed at

    About SemBioSys (TSX:SBS)

    With headquarters in Calgary, Alberta, SemBioSys Genetics Inc. is a
biotechnology company developing protein-based pharmaceuticals for metabolic
and cardiovascular diseases. The Company's lead pharmaceutical candidates are
recombinant human insulin to serve the rapidly expanding global diabetes
market and Apo AI, a next generation cardiovascular drug. In addition to its
pharmaceutical products, SemBioSys is developing a series of
non-pharmaceutical products addressing animal and aquaculture health,
nutritional oils and human topical markets. More information is available and
can be accessed at

    About Burt's Bees

    Since 1991, Burt's Bees has been offering distinctive all-natural
personal care products. Today, Burt's Bees is the leading manufacturer in
Natural Personal Care with over 150 Earth-friendly, natural personal care
products, including face care, body care, hair care, lip care, personal wash,
men's grooming, baby care, outdoor remedies, kits and gifts. Burt's Bees has a
rich tradition in corporate social responsibility and stands for The Greater
Good with all their products having the highest levels of natural ingredients,
nature-safe processes, and environmentally sensitive packaging. Burt's Bees
has nearly 400 employees with products available through approximately 30,000
retail stores in the United States, as well as Canada, UK, Taiwan and with its
website (

    This press release contains certain forward-looking statements,
including, without limitation, statements containing the words "believe",
"may", "plan", "will", "estimate", "continue", "anticipate", "intend",
"expect" and other similar expressions which constitute "forward-looking
information" within the meaning of applicable Canadian securities laws.
Forward-looking statements reflect the Company's current expectation and
assumptions, and are subject to a number of risks and uncertainties that could
cause actual results to differ materially from those anticipated. These
forward-looking statements involve risks and uncertainties including, but not
limited to, changing market conditions, the successful and timely completion
of clinical studies, the establishment of corporate alliances, the impact of
competitive products and pricing, new product development, uncertainties
related to the regulatory approval process and other risks detailed from
time-to-time in the Company's ongoing filings with the Canadian securities
regulatory authorities which filings can be found at Given
these risks and uncertainties, readers are cautioned not to place undue
reliance on such forward-looking statements. The Company undertakes no
obligation to publicly update or revise any forward-looking statements either
as a result of new information, future events or otherwise, except as required
by applicable Canadian securities laws.

For further information:

For further information: Media Contact: Rodger Roeser, APR, Eisen
Management Group, (859) 586-4302,; Business
Contact: Andrew Baum, Botaneco, Ph: (403) 717-8751, Fax: (403) 250-3886,
Email:, Internet:

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SemBioSys Genetics Inc.

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