Boston Pizza teams up with AIR MILES(R) Reward Program to raise funds for Kids Help Phone

    VANCOUVER, Nov. 1 /CNW/ - Guests dining at Boston Pizza restaurants this
November have a unique opportunity to support Kids Help Phone and earn bonus
AIR MILES(R) reward miles. From November 1-30, guests who spend $14 or more at
Boston Pizza have the chance to donate $2 to Kids Help Phone and in return,
receive five bonus AIR MILES reward miles and automatically be entered for a
chance to win 20,000 AIR MILES reward miles.
    Since 1997, Boston Pizza has raised more than $1.5 million dollars in
support of Kids Help Phone through various fundraising initiatives.
    "Demand for Kids Help Phone's services continues to grow, and it is
thanks to promotions like this one, and supporters like Boston Pizza and the
AIR MILES(R) Reward Program, that we are able to raise the funds we need to be
there for kids across Canada," says Mary Proulx, Vice President of Regional
Marketing and Fund Development, Kids Help Phone.
    Last year alone, Kids Help Phone helped kids in need from almost 3,000
Canadian communities more than 1.5 million times through its phone and online
    "We are excited to be partnering with the AIR MILES(R) Reward Program to
help raise funds and awareness for Kids Help Phone," says Mark Pacinda,
President of Boston Pizza International Inc. "Not only is it a great value for
our Guests, it will also help make a difference in the lives of Canadian
children and their families."

    About Kids Help Phone:

    Kids Help Phone is Canada's only toll-free, 24-hour, bilingual and
anonymous phone and web counselling, referral and information service for
children and youth. Every day, professional counsellors provide immediate,
caring support to young people in urban and rural communities across the
country. Kids contact Kids Help Phone about every issue imaginable - from
school, dating and family problems, to depression, abuse and suicide. In 2006,
Kids Help Phone helped young people in need from almost 3,000 Canadian
communities more than 1.5 million times through its phone and online services.

    About Boston Pizza:

    Boston Pizza International Inc. is Canada's No. 1 casual dining brand
with more than 280 restaurants in Canada and 2006 sales in excess of
$647 million. The company has been recognized as one of Canada's 50 Best
Managed Companies since 1993. Boston Pizza International Inc. is headquartered
in Richmond, B.C., and has regional offices in Mississauga, Ontario, and
Laval, Quebec, to support its expansion. For more information, visit

For further information:

For further information: Kathie Jagger, Regional Director, BC Kids Help
Phone, T: (604) 267-7057, E:

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