Boosting Tourism In The North

    Visit A Northern Tourist Destination On Family Day

    SAULT STE. MARIE, ON, Feb. 7 /CNW/ - The province's first Family Day -
February 18 - is a great opportunity to visit tourist and cultural attractions
in Northern Ontario.

    Great northern tourist attractions include:
    -  The WaterWorks: Soak Up The Science exhibit at Science North in
    -  Sudbury's big nickel landmark in the shape of a 1951 Canadian nickel
    -  Sleigh rides at Cedar Meadows Resort in Timmins and
    -  Cree Village Ecolodge in Moose Factory.

    Other Ontario tourist ideas are available at

    Tourism Minister Peter Fonseca and Minister of Labour Brad Duguid
promoted Family Day and tourism opportunities in Northern Ontario while
attending the Ontario Winter Carnival Bon Soo with Sault Ste. Marie MPP David
    "Family Day will provide great opportunities for Ontarians to visit
tourism agencies and attractions right across the province," said Fonseca.
"The Ontario Winter Carnival Bon Soo is a great example of how families can
enjoy time together while attending Ontario's festivals and events."
    "Ontarians work very hard and deserve more time to spend with family,"
said Duguid. "The events taking place on Family Day support a healthy balance
between work and family."

    Fonseca highlighted the government's support for tourism, including:
    -  Promoting Northern Ontario as a tourist destination in Chicago
    -  Conducting a competitiveness study for tourism across Ontario and
    -  Providing $5 million annually to the north for marketing tourism and
       for program staff.

    As part of a tour of Northern Ontario, Fonseca announced government
support for the marketing and promotion of the Ontario Winter Carnival Bon Soo
and the 2008 Ontario Hockey League All Star Classic. Fonseca also dropped the
puck at the All Star Classic. Tomorrow he will be opening the Tim Horton
Events Centre in Cochrane and visiting the Polar Bear Habitat.
    "Our government recognizes that supporting events like the Bon Soo Winter
Carnival increases tourism and boosts Sault Ste. Marie's local economy," said
Sault Ste. Marie MPP David Orazietti. "Congratulations to the event organizers
for staging an award-winning carnival that families have enjoyed for the past
45 years."
    In the 2007 Fall Economic Statement, the government announced a
$30-million expansion of Ontario's tourism marketing campaigns.

    The new funding includes:
    -  $20 million to expand tourism marketing initiatives that will attract
       new domestic and international visitors to communities and to major
       attractions across Ontario and
    -  $10 million to double the funding available for economy-boosting
       festivals and special events to promote tourism throughout the

    Disponible en français


For further information:

For further information: Ministry of Tourism, Alicia Farrow, Minister's
Office (Tourism), (416) 325-4543; Gary Wheeler, Communications Branch
(Tourism), (416) 325-8391; Ministry of Labour, Susan McConnell, Minister's
Office, (416) 326-7710; Ministry of Labour, Bruce Skeaff, Media Relations,
(416) 326-7405

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Ontario Ministry of Tourism

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