Boomers willing to give more than aging parents expect

    - From financial support to coordinating in-home care, adult children
    prepared to lend a hand -

    MISSISSAUGA, ON, May 20 /CNW/ - A snapshot of older Canadians and boomer
children reveals that family roles and expectations are changing, according to
an independent living survey from Bayshore Home Health.
    In its second annual Living for Today - Ready for Tomorrow survey
conducted by Ipsos-Reid, Bayshore Home Health talked to older Canadians aged
65-85 as well as people aged 40-64 who have at least one parent living. The
study revealed that long-standing family dynamics are shifting in many ways.
    "The study results reflect the day-to-day concerns faced by Canadian
families in challenging economic times," says Holly Quinn, spokesperson for
Bayshore Home Health, the sponsor of the survey. "For example, in the past
many people expected to inherit from their parents. Today, the reverse is true
- many children of older Canadians are anticipating they'll need to help their
parents out financially."
    One-quarter of adult children think their parents will ask them for
financial help in order to get through the recession, even though very few
(5%) parents say they will ask. In fact, many adult children (67%) are more
willing to give financial help than their parents think they would be. Close
to one-third (30%) of adult children are expecting the current economic crisis
to have an impact on their parents' ability to pay for medications and other
    Furthermore, nearly one in seven adult children are not confident their
parents would have enough money for retirement, and only half were very
confident about their parents' prospects in this area.
    "In addition to helping their parents financially, adult children are
expecting to assist or are already assisting their parents in other ways,"
said Quinn. "Grocery shopping, providing companionship and traveling to
appointments are the top tasks where adult children claim to be pitching in."
And while 73% of the aging parents felt they didn't need any help around the
home, only 43% of their adult children agreed.
    Over three-quarters of adult children say they would be willing to care
for their parents (versus 51% of older Canadians who agreed) to help them
avoid moving into a nursing home or extended care facility.
    "It's not surprising that the current economy is impacting family
relationships," adds Quinn. "Financial concerns are leading in turn to
concerns about health care and independent living in general. Eighty-eight
percent of aging parents responded that they don't want to be a burden to
their families, but 65% of the adult children would accommodate them moving in
and 32% think their parent is embarrassed to ask for help."

    About Bayshore Home Health

    Bayshore Home Health has been enhancing the quality of life, dignity and
independence of Canadians in their homes since 1966. Canadian owned and
operated, it is the country's largest provider of home and community health
care services, with more than 40 home care offices, 20 community care clinics
and 8,000 employees. Its core services are in-home nursing, personal care and
home support - which can be purchased directly by individuals and also
accessed through government care programs, personal and group insurance plans
and workplace safety insurance. Its caregivers deliver more than 5.2 million
hours of home care annually to over 57,000 clients. It also provides
nurse/caregiver staffing services, health education programs and treatments in
its dialysis centres. Its subsidiary, Bayshore Specialty Rx, offers infusion
pharmacy, infusion clinic and pharmaceutical support services to a variety of
health care and pharmaceutical organizations.

    (*) These are the findings of an Ipsos Reid poll conducted for Bayshore
    Home Health from February 10 to February 17, 2009. The poll was conducted
    via telephone among 1,000 adult Canadians between the ages of 65 and 85
    inclusive and 1,001 adult Canadians between the ages of 40 and 64
    inclusive. For each sample group the margin of error is + 3.1%, 19 times
    out of 20, of what the results would have been had the entire population
    of adults aged 40 to 64 and 65 to 85 in Canada been interviewed.

For further information:

For further information: Polaris Public Relations Inc.: Holly Roy, (780)

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