Boom Boom Boomers: A New Sexual Revolution for Baby Boomers

    New Article from lavalifePRIME Says Boomers are More Likely to Have Sex on
    a First Date than Younger Singles

    TORONTO, Jan. 22 /CNW/ -- Baby Boomers across the world are ringing in
the New Year by creating a new sexual revolution. A recent article on
lavalifePRIME, a social dating site exclusively for
single Boomers, states that a recent study done in the UK found that more than
one-third (37 percent) of 1,000 respondents ages 50 to 65 surveyed about their
sexuality and dating habits said that they would be willing to sleep with
someone on the first date. That's twice the number of Generation X singles
(just 18 percent of the under-40 crowd) who would also say yes to a casual
intimate encounter.
    (Logo: )
    Most experts interviewed by lavalifePRIME believe that Boomers are more
open to sex because they grew up in an era of free love, sexual freedom,
swingers, feminism and the introduction of the birth control pill. Generation
Xers, on the other hand, grew up in an era based on the awareness of the
consequences of casual intercourse, such as STDs. Another important fact is
that most Boomers are past their reproductive years and are no longer
interested in finding someone to start a family with or provide for them
financially. Although they do want a little romance first...76 percent said
they'd be willing to go for it the first night if a man took them to dinner
first and picked up the tab.
    lavalifePRIME is a groundbreaking, must-visit social dating resource
exclusively for single Boomers. "What's fascinating about this study is that
it shatters the stereotypes around people becoming less sexually active as
they age or the idea that older singles are too prudish to seek out intimate
encounters with their dates simply for the sake of sex," says Agneta Owen,
lavalifePRIME's Boomer Lifestyle Expert. "Boomers are experiencing their own
sexual revolution. With past relationships and child-bearing years behind
them, this set of singles is looking to add passion and new experiences to
their lives, and they are not typically dating with the goal of marriage at
this stage in their lives."
    lavalifePRIME also found that most of the Boomers surveyed are not
particularly worried about what their friends might think of their bedroom
antics. They're comfortable enough in their own skin to live without fear of
disapproval. "This is probably the only time in my life when I would consider
sleeping with a Denzel Washington look-alike who's dumb as a rock. You can
always kick them out before breakfast," says Linda, a Boomer interviewed for
the story.
    While the beat of the sexual revolution goes on, sometimes there are
still hurt feelings the day after. Boomer women may go into a sexual encounter
thinking they just want sex, and find themselves emotionally attached once the
morning comes around. This is due to the fact that all women (regardless of
age) are more likely to feel attachment after sex because of the oxytocin
released in their bodies during the sex act -- something scientists call "the
cuddle hormone." Men have significantly less oxytocin released in their bodies
during sex, and its effects are counteracted by testosterone which is why they
seem uniquely able to sleep around and not feel attachment afterwards.
    In most cases, lavalifePRIME finds that single Boomers are just looking
for companionship and fun - they are not necessarily in the market to find
someone to spend their life with. Boomers need to decide for themselves in
advance of going on a date what they are really looking for, be it a quick
intimate encounter or a deeper relationship. Think about what is most
important and move comfortably in that direction. No matter what Boomers are
looking for in a companion, they can find it at lavalifePRIME
    About lavalifePRIME
    lavalifePRIME is one of the world's first social dating sites - a
combination of personals and social networking websites - designed exclusively
for singles 45+. lavalifePRIME is one of the products of Lavalife Corp., a
leading provider of products and services designed for singles. Lavalife
connects, engages and entertains through a variety of web, voice and mobile
offerings. Founded in 1987, Lavalife Corp. markets its products and services
across the United States, Canada and Australia. Lavalife has attracted
millions of unique members who exchange 1.3 million messages every day. For
more information, visit or
    (*) Source: AARP Study - American Association of Retired People

For further information:

For further information: Brooke Smith for Lavalife Corp.,
+1-212-627-3439  x486,

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