Bonnier chooses Nstein to increase reader traffic & retention, leverage assets & improve efficiencies

    Nstein's content management solutions to centralize digital assets of
    more than 40 titles

    MONTREAL, June 25 /CNW Telbec/ - Nstein Technologies Inc.
(TSX-V: EIN), a leader in digital publishing solutions for newspapers,
magazines and online content providers, announced that Bonnier Corporation,
has selected Nstein's DAM (Digital Asset Management) and TME (Text Mining
Engine) solutions to create a centralized media hub to serve its growing
portfolio of consumer and specialty magazines such as Popular Science and
    Bonnier Magazine Group, which is part of the 200-year old Swedish media
conglomerate Bonnier AB, became one of North America's largest publishing
firms with the acquisition of titles from World Publications in 2006 and Time,
Inc. in 2007. In addition to the rich media assets, the firm inherited
numerous content creation, storage and distribution systems - which have
created costly overhead, labor-intensive processes, and an incomplete picture
of all the assets owned. Additionally, with print advertising continuing to
decline, Bonnier wanted to make sure that its websites were optimized to
increase traffic and retain readership.
    To solve these challenges, Bonnier chose Nstein's award-winning TME to
automatically tag all assets across all titles, allowing editors to verify the
rich metadata being created. Further, with continued growth in the plans,
along with achieving economies of scale, Bonnier chose Nstein's DAM to
standardize a workflow across all properties - no matter where they were
geographically based. The DAM will aggregate all assets, convert to XML and
store all metadata. Additionally, the DAM will store rights management
permissions to allow editors to know which assets can be reused/repurposed.
    "Part of putting in this centralized repository is to put disciplines and
procedures in place to help us yield efficiencies - and more accessibility to
the intellectual property that we own," explained Dan Altman, Chief Operating
Officer for Bonnier. "We need to be able to share content between channels
like Web, print and email, and in some cases between titles. Currently assets
are only shared because someone was aware that the asset existed -- and knew
where to find it. On the DAM side we'll have a repository or library where we
can better track, search for and repurpose our existing content."
    "Bonnier is growing quickly and we are thrilled that they chose Nstein to
deliver a comprehensive strategy that allow editors to peak inside this
centralized hub to see and repurpose all their content, and align all the
legacy workflows that existed," said Luc Filiatreault, President and CEO of
Nstein Technologies.
    Nstein is the online provider of choice for many of the world's leading
media companies, including: Condé Nast, Reed Business Information, Lagardère
Group, Transcontinental Media and ImpreMedia.

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power digital publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete digital strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management, Text Mining Engine and Picture
Management Desk products.

    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.

    - The financial value of the contract, on an individual basis, is not
      financially material to the affairs of Nstein Technologies Inc. The
      specific financial terms of the contracts can not be disclosed since
      knowledge of these transaction terms could represent a significant loss
      of competitive advantage to the Company as competitors would gain
      access to its pricing model. The Company believes that the disclosure
      of agreements by means of a press release is necessary to demonstrate
      the ability of the Company's technology to meet the requirements of its
      potential clients in the publishing, media and entertainment
      industries. Further, the completion of these types of agreements
      demonstrates the ongoing ability of the Company to capture an
      increasing share of this market and generate market acceptance for its
      products. The software license revenues resulting from this contract
      were included in the Company's first quarter results (quarter ended
      March 31, 2008).

    - Any statement that appears prospective shall not be interpreted as
    %SEDAR: 00014563EF

For further information:

For further information: Nstein Technologies Inc.: Investor Relations:
Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514)
908-5406,; Media: David Crouy, Marketing Director,
Nstein Technologies, Inc, (514) 908-5406,; Renmark
Financial Communications Inc.: Maurice Dagenais,; Victoria Stepanova,, (514) 939-3989, Fax: (514) 939-3717,

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