BMW, MINI and Motorrad set July sales records.

    BMW sales up 31% in July.

    WHITBY, ON, Aug. 1 /CNW/ - BMW Group Canada reported today a July sales
record of 2,438 BMW and MINI vehicles, an increase of 26.7% over July 2006.
BMW Group also achieved a year-to-date sales record with an increase of 22.9%
to 16,598 units compared to the same period last year.

    BMW Brand: BMW brand sales up 31.6% to achieve July sales record.

    The BMW brand also set a July sales record with 2,112 units sold, an
increase of 31.6% over July 2006. The AJAC award winning 3 Series Coupé and
the 3 Series Cabriolet, with BMW's first retractable hard top roof, both led
the way with the largest sales increase in July. Sales of the 3 Series Coupé
and Cabriolet were up 429.5% and 196.1% respectively.
    The BMW brand achieved record year-to-date sales of 14,376 units, an
increase of 25.2% over last year.
    "Year-to-date, we have sold three times as many 3 Series Coupés and
Cabriolets than this time last year," said Lindsay Duffield, President and
CEO, BMW Group Canada. "We are seeing very strong demand for our 3.0 litre
Twin Turbo engine, which was awarded Best New Engine of the Year for 2007 by
International Engine of the Year Awards. This engine was originally introduced
in the BMW 3 Series and is now extended to the BMW 5 Series."
    BMW Motorrad Canada set a July sales record with 165 motorcycles sold, up
13.0% from July 2006. Year-to-date, BMW Motorrad has increased sales by 28.5%
to 1,150 units compared to the same period last year with.
    BMW Certified Pre-Owned sales for July increased 2.7% to 488 units. Total
pre-owned sales for July were 678, a slight decrease of 4.9%, compared to July
2006. Year-to-date, 5,144 BMW Pre-Owned units have been sold, 3,103 of those
Certified, which is an increase of 13.4% and 24.3% respectively compared to
the same period last year.

    MINI Brand: Best ever July for MINI.

    MINI set a July sales record by selling a total of 326 MINIs, an increase
of 2.2% over July 2006. MINI year-to-date sales were up 9.8% compared to the
same period last year, translating to 2,222 units sold.
    MINI NEXT certified pre-owned vehicle sales were up 5.6% to 38 units in
July. Total MINI pre-owned sales for July were 57 units, a decrease of 32.1%
from July 2006. Year-to-date MINI NEXT sales have increased 15.7% to 229
units. Total MINI pre-owned vehicle sales were 368 Year-to-date, a slight
decrease of 3.4% compared to the same period last year.

    BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary
of BMW AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 38 BMW automobile retail centres, 18 BMW motorcycle retailers, and
22 MINI retailers represents the BMW Group across the country.

For further information:

For further information: Stacy Morris, Corporate Communications
Specialist, BMW Group Canada, Office: (905) 428-5076, Cell: (416) 357-1728,

Organization Profile

BMW Canada Inc.

More on this organization

MINI Canada

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890