BMO Rolls Out the Blue Carpet in Saskatoon

    New Rewards Program Offers Customers VIP Treatment at the BMO Canadian
    Figure Skating Championships

    SASKATOON, Jan. 15 /CNW/ - BMO Financial Group is introducing BMO Power
of Blue, a new customer rewards program, to the BMO Canadian Figure Skating
Championships taking place at the CUC in Saskatoon from January 14 to January
    "It's exciting to have the BMO Power of Blue program in Saskatoon at the
BMO Canadian Championships since it aligns with the Bank's goal of delivering
an exceptional customer experience and ensuring the customer is at the centre
of BMO activities," said Ken Segboer, Vice President, Saskatchewan District,
BMO Bank of Montreal.

    The unique and unexpected perks and privileges for BMO customers include:

    -   200 BMO Power of Blue VIP parking spots close to the arena entrance,
        exclusively for BMO customers who flash their BMO debit cards or BMO
    -   BMO customers greeted on the "blue carpet" at the special BMO VIP
        arena entrance.
    -   Many chances to win great prizes when customers pay for merchandise
        at the Skate Canada Boutique with a BMO MasterCard. Prizes include
        $500 in cash, a 2009 BMO Canadians pin or a personalized autographed
        card sent to them by a National Skate Canada Team member.

    More information on the random draw contests is available at the Skate
Canada Boutique and at the BMO Fan Centre in the arena.
    "In looking at our sponsorships we wanted to stretch ourselves beyond
brand awareness and find ways to engage our customers with real and meaningful
benefits," said Sandy Bourne, Vice President Advertising, Corporate
Sponsorship & Events, BMO Financial Group. "The key was to enhance their event
experience and create unexpected, perhaps once-in-a-lifetime opportunities."
    BMO's premier sponsorship property - Skate Canada - will receive the BMO
Power of Blue treatment starting with the BMO Canadian Figure Skating
Championships in Saskatoon and continuing throughout the year with other
skating events across Canada.

For further information:

For further information: Media contacts: Lucie Gosselin,, cell: (514) 240-5361 or (514) 877-1101; Laurie Grant,, (604) 665-7596, Internet:

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