BMO Asks Former NHL'ers, Figure Skaters, a Ballerina and Broadcaster to Create Their Dream Retirement

    Brian Orser, Karen Kain, Pamela Wallin and other well-known Canadians
    design their virtual retirement DreamWorlds to launch unique online

    TORONTO, Sept. 4 /CNW/ - While Canadian ballerina Karen Kain would like
to chill out in a villa by the sea when she retires, hockey legend Johnny
Bower hopes to live to over 100, move back to Saskatchewan and live on a farm
spending his days golfing and fishing. Another NHL Alumnus, Mark Napier and
figure skater Annie Bellemare both plan to spend more time with their families
in a heritage house by a lake and veteran broadcaster Pamela Walllin would
prefer to live in a condo in the heart of the city, with a cottage on the
side. She would also like to start her own business in her retirement
    What do you want to do when you retire? For Canadians over 45, the answer
is very personal and could be a far cry from the conventional notions of
retirement. In fact, according to a BMO Financial Group-Ipsos Reid study, 87
per cent of boomers said the word retirement should be redefined because it
doesn't mean today what it meant years ago.
    World Champion figure skater Brian Orser, describes himself as being in
"retirement in training" right now. "I have a cottage on a lake, but I'm
working like crazy. I love my work, but I'd like to spend more time by the
lake, golfing and with friends. I love teaching skating and I plan to continue
that in retirement - to share the craft that I'm so passionate about."
    Recognizing that everyone's retirement dreams are unique, BMO Financial
Group is providing Canadians with the opportunity to create and share their
own virtual retirement "DreamWorld" for a chance to win $25,000.
    "We know from our clients and ongoing research that retirement is
changing. The next generation of 'retirees' has different expectations and, as
a result, retirement is being reinvented," said Kris Vikmanis, Head of
Retirement Market, BMO Financial Group. "This interactive contest is a way for
us to continue to gain additional insights into what boomers want to do in
retirement so that we can help make those dreams a reality. We are encouraging
Canadians to define their own version of retirement, share it with others and,
most importantly, move from thinking about it to making it happen."
    Canadians can log onto until November 16, 2007 to
create their own virtual retirement "DreamWorld" by choosing a combination of
landscapes, such as mountains or a lake; a home including a villa, condo or
cottage and retirement activities such as volunteering, starting a business,
or travelling. Once complete, participants are asked to provide a brief
description of their worlds. Their worlds are then launched into the
DreamWorld universe, where they can be seen by other contest participants.
    The random draw will take place on November 23, with the winner receiving
$25,000 and financial planning sessions with an investment professional from
BMO Financial Group. For more information and contest details, visit:
    Two agencies have been involved with the development and implementation
of this contest. Tribal DDB was responsible for developing and implementing
the creative web design, functionality and rich online media supporting the
contest. APEX Public Relations developed the conceptual platform and is
conducting public relations.

    To view some of the DreamWorlds that have already been launched into the
DreamWorld universe, visit the links below:


    Annie Bellemare:

    Johnny Bower:

    Karen Kain:

    Suzanne Laberge:

    Mark Napier:

    Brian Orser:

    Pamela Wallin:

    To view the other DreamWorlds that have been created, visit

    BMO Financial Group and the New Retirement

    Recognizing that retirement is changing for most Canadians, BMO Financial
Group is committed to helping clients understand the new issues and challenges
they face heading into retirement, while providing flexible and personalized
options for mitigating them.
    BMO's Retirement Your Way web site, found at:, provides an overview of the new realities to
consider in the retirement planning process, supplemented with case studies
and external resources that are updated on an ongoing basis. BMO has also
launched a number of income-oriented and investment products and financial
management services such as the Retirement Income Management Account, BMO
Progressive GICs and BMO LifeStage Plus Funds to help clients prepare for the
next phase of their lives.
    In addition, BMO Financial Group has launched a podcast series examining
emerging issues facing Canadian boomers. The podcasts are hosted by Pamela
Wallin, a journalist for more than 30 years and a member of BMO Financial
Group's Advisory Council on Retirement. They can be downloaded from BMO's
retirement website.

For further information:

For further information: JoAnne Hayes, Toronto,,
(416) 867-3996; Lucie Gosselin, Montreal,, (514)
877-1101; Laurie Grant, Vancouver,, (604) 665-7596;

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