BMO - the Bank of Soccer - Rolls Out Blue Carpet at TFC Games and Announces Launch of

    -     BMO Power of Blue introduced at all Toronto FC home games
    - offers fans games, soccer instruction, information
          and prizes

    TORONTO, April 2 /CNW/ - Toronto FC superstar Dwayne De Rosario and head
coach John Carver were on hand as BMO - the Bank of Soccer - today announced
two major initiatives that expand its relationship with The Beautiful Game at
an event at First Canadian Place in Toronto.

    BMO Power of Blue

    First, BMO announced that BMO Power of Blue, the program that has been
delivering unique and unexpected perks and privileges to customers attending a
growing number of BMO sponsored events across the country, will be in place at
all Toronto FC home games at BMO Field in 2009.

    At every TFC game, BMO customers will have:
    -   An exclusive entrance at BMO Field's Gate 1;
    -   An exclusive will-call window at the ticket office; and
    -   The opportunity to receive a free gift.

    Plus, one lucky BMO customer will be selected before every home game to
join the team captains and officials at centre-field for the official coin
    "BMO Power of Blue lets us make our customers feel special, by enhancing
their experience at the game and creating unexpected, perhaps
once-in-a-lifetime, opportunities," said Sandy Bourne, Vice President,
Advertising, Merchandising, Sponsorships and Events, BMO Financial Group.
"We're thrilled to partner with Toronto FC to bring this great program to our
customers at Toronto FC games."

    As well, BMO today announced the launch of its new soccer-focused
website, The website offers soccer fans online games, soccer
skill instructions from Toronto FC and Canadian national team coaches,
information about upcoming Play Soccer and Mini Soccer Festival events in
towns across the country, plus soccer contests, downloads, and more.
    "With, we get the chance to get even closer to soccer fans
across Canada," said Bourne. "We're excited about giving Canadians such great
information about the sport and our role in it. We know will
become a must-destination for people who love soccer."

    BMO Financial Group is a proud Premier sponsor of Toronto FC. BMO
supports soccer across Canada from youth players in local neighbourhoods and
communities, to the professional level. Our deep commitment to the Beautiful
Game is evident from the beginning of the curve with our grassroots
sponsorship of close to 400 youth teams nationally. The relationship continues
with our title support of elite youth players at BMO National Championships
through to our professional teams support (TFC & Vancouver Whitecaps) combined
with soccer venue title sponsorship (BMO Field).

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: News Media Enquiries: Peter Scott, Toronto,, (416) 867-3996; Lucie Gosselin, Montréal,, (514) 877-8224; Laurie Grant, Vancouver,, (604) 665-7596

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